Why Blue Will Dominate 2020

Why this color in particular?

What makes blue so special that even the renowned Pantone Institute, an authority when it comes to colors, has chosen it as the color of the year?

"Classic blue is a royal color, a color of refinement and elegance that dominates classical décor, but also in everyday and high fashion and in all the other creative aspects of our lives. It is simple and elegant, and you will get used to it very easily, whether it is a piece of your wardrobe or an accessory you cannot get separated from" – explain representatives from Pantone.

The blue color radiates with sincerity and confidence

The colors we wear on us and with us, and which are part of our surroundings have a greater impact on our mood than we might know. This is why IQOS 3 DUO fits perfectly into the story of the color Stellar Blue, as an integral part and an accessory to anyone in 2020 who leads a modern lifestyle. Prominent therapist Constance Hart said that blue specifically stimulates our creativity and psychic abilities. She states that if we are sufficiently exposed to this color we are opening ourselves up towards new paths to push the boundaries of our possibilities. In this fast, dynamic and a bit chaotic life, it is no wonder that a color that radiates confidence, honesty and consistency has been chosen as the color of the year.

Add blue to your life

Take advantage of the positive impact of this color by:

• Wearing chic blue pieces that will refresh your dark winter wardrobe and bring a fresh feeling to your everyday life.
• Not letting your IQOS device be an exception. Choose your IQOS 3 DUO device in the Stellar Blue shade and make sure that your device is constantly near you wherever you go.
• Being prepared for major changes. Go even further and replace some of your furniture with something blue. Or be even bolder and paint the wall in your room in a shade of blue.

Are you convinced of the impact of this color? Choose your IQOS 3 DUO in the Stellar Blue shade now, or personalize your device with some of our blue accessories.