29/04/2022

Because IQOS Is Always a Better Alternative!

What is the difference?

This is a very common question that arises when important decisions are made, especially in situations where we need to make the best choice.

One of those questions is –, and of course, the most important one – which alternative is better?

For that purpose, we are visually presenting the most significant differences to you:

Cigarettes burn tobacco, IQOS doesn't

Combustion is the burning of a certain material, at high temperatures, which causes an unwanted reaction and changes its characteristics.

Important information: Not necessarily equal to 95% risk reduction. IQOS is not without risk. *"95% less" refers to the average reductions in the levels of a wide range of harmful substances (excluding nicotine) compared to the smoke of the reference cigarette.

In cigarettes tobacco burns, IQOS doesn't

Burning tobacco in cigarettes creates smoke, composed of a large number of particles made of solid and liquid matter, which are then inhaled during smoking through the smoke.

IQOS does not burn tobacco, but heats it, thanks to its unique HeatControl technology, due to which smoke and ash isn’t produced during use.

Cigarettes produce tar, IQOS doesn't

The term tar, in cigarettes, is used to describe a series of substances that occur as residual particles when nicotine and water are removed from cigarette smoke. Tar is used as a standardized way of measuring the cigarette residue. These residues are also the cause of the harmful effects of cigarette smoking.

When IQOS is used, it releases aerosol, which is fundamentally different from cigarette smoke and contains significantly lower levels of harmful ingredients.*

Important information: The absence of tar does not mean that IQOS is risk-free. IQOS releases nicotine, which is addictive.

*Reduction of average levels of harmful ingredients (excluding nicotine) compared to cigarette smoke.

IQOS produces 98% less carbon monoxide

When smoking cigarettes, the carbon monoxide produced by combustion remains undigested in the body and reduces the flow of oxygen. That is why it is considered a harmful substance.

IQOS produces, on average, 98% less carbon monoxide and significantly lower levels of other harmful substances than cigarettes.*

Important information: This does not mean 98% risk reduction, IQOS is not risk free, it releases nicotine which is addictive.

*Source: We measured the levels of certain harmful ingredients that are a priority in reports made by reputable public health organizations, which are reduced by an average of 95% compared to a cigarette smoke (excluding nicotine).

There is no burning in IQOS

IQOS does not burn, and at the same time it provides an optimal taste experience. This gives you a real taste of tobacco.

IQOS, as a better alternative and with an advanced technology, is created to replace the ritual of cigarette smoking. IQOS is intended for adult smokers only.

This product is not without risk, it releases nicotine which is addictive. For adults only.

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