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The beginning of everything.

Enter the world of IQOS with our classic IQOS 2.4 Plus device.

This cigarette alternative is a feat of engineering and science to bring you the best in heated tobacco technology with an affordable price.
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Easy to use

Elegant, simple, and groundbreaking.
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Simply IQOS

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Simply IQOS

No matter who you are or where you're coming from, IQOS 2.4 Plus gets you started on the smoke-free journey. Our classic heat-not-burn device is the pioneer in heated tobacco technology and simple to use. The IQOS 2.4 Plus starter kit comes equipped with a pocket charger and holder system that works hand-in-hand to give you all the benefits of IQOS without the smoke, fire, and ash that you don't want.
The IQOS 2.4 Plus has a soft latch mechanism making it easy to open and close, perfect for everyday use.
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Make it yours

Make your IQOS 2.4 Plus moments stand out through our assortment of 12 cap colors, leather pouches, sleeves, and carrying cases that offer added protection. Whether you are on the go, at home, at work, or in the car, get started with the essentials to ensure you always enjoy your IQOS moments.
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Best is our beginning

Just as you start your journey moving from cigarettes to better smoke-free alternatives, our determination to create IQOS started with a similar passion. IQOS 2.4 Plus was born from the need to deliver experience free from fire, smoke, and ash in a way that could be made available to all adult smokers. Experience IQOS 2.4 Plus.