Win an Unforgettable 48-Hour Driving Experience

Start Your Journey

Unlock 48 hours of pure excitement and don’t miss your chance to win a weekend in Italy by driving high-performance cars on a racetrack and enjoying world-class gastronomy in the heart of Italy with its divine cuisine.

Put on your helmet and get ready to drive

From the first to the final lap, it’s all about the adrenaline of the drive. You’ll take on the track alongside experienced professional drivers, guiding you through every turn. But, when you reach the finish line, the experience won’t end. It continues in Parma, where you’ll indulge in rich flavors and authentic gastronomic tradition.

How to unlock your 48-hour unforgettable experience? *

This opportunity is designed for IQOS users. If you haven’t ordered your first IQOS device yet, now is the right time to do it.

And, if you’re an IQOS user, you need to meet the following program criteria:

The interactive knowledge quiz link will be sent to you via Viber and/or SMS once you meet the first two criteria, and it will be delivered after June 1. To access the quiz, you’ll need to enter your unique code, provided in the message sent to you. You must achieve the highest score by answering correctly while also being quick. You only have one chance to complete the quiz. Discover more in IQOS CLUB.

* General terms and conditions of the program apply

This product is not risk-free, it releases nicotine which is addictive. For adults only.