Celebrate Moments: Creative Stories with IQOS Curious X

Throughout 2025, the Curious X platform continued to inspire and build bridges between creative worlds. Under its umbrella, we brought unique collaborations to life that connected design and music — from the visual expression of Dreadpen to the authentic style of Aleksandra Janeva — creating moments that celebrate art in all its forms.

And this year wasn’t just about creativity — it was also about emotion. “Celebrate the Moments with IQOS” became part of our story, reminding us that every moment is worth experiencing and sharing.

As is tradition, at the end of each year we look back on everything that shaped the past 12 months. For the IQOS community, this was a truly exciting year, marked by the Curious X activation that redefined traditional art and brought it closer to the entire IQOS community through Aleksandra Janeva and Dreadpen.

We sat down in a relaxed setting with Aleksandra and Dreadpen for a “New Year’s Dinner.” Nothing extravagant — just close friends in an almost home-like atmosphere, enjoying great company, having fun, and taking the opportunity to ask them a few questions.

Surprises, surprises…

What’s New Year’s without delighting our users? Follow us on Instagram and get ready for a New Year Surprise Box challenge.

Yours,
IQOS