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Intelligent, intuitive, innovative
A simpler and cleaner experience.
New Limited Edition
All-in-one device
Discover our light and practical heating device. Available in five colors.
Add colour to your moment.
Unlock benefits
You choose the experience, we'll bring the unexpected
990 MKD
Wrap your IQOS ILUMA PRIME device in one of these stunningly colorful ILUMA x Steve Aoki wraps available in Turquoise and Black Pink.
New urban spot on the city map
Don’t Let Euphoria Fade Away
Start 2026 with a choice
Design and music through the Curious X lens
IQOS ILUMA x Steve Aoki 10 Year Edition Wrap Progressive Pink
IQOS ILUMA x Steve Aoki 10 Year Edition Wraps
