Try before you purchase
Discover the benefits of using the revolutionary IQOS ILUMA for up to 14 days, free of charge.
Try IQOS
Choose an IQOS device you want to try on our website and enjoy free delivery.
Become part of the IQOS community
After 14 days, you return the device, and if you decide to purchase, we are here to help you in your choice.
We are here for you
Support at any time. Our virtual zone and contact center are always here to help.
We choose a better alternative.
The better choice is where there is no smoke. IQOS allows you to enjoy the taste of real tobacco, without smoke and without ash.
Try IQOS ILUMA devices
IQOS ILUMA
Effortless and enjoyable. The next level of heating with the IQOS ILUMA device.
IQOS ILUMA PRIME is not part of the "Try IQOS" program. You can rent an IQOS ILUMA and an IQOS ILUMA ONE device. IQOS ILUMA™ devices are used exclusively with specially designed sticks. Do not use IQOS ILUMA™ devices with sticks intended for previous IQOS generations.
"The experience of using it indoors and in the car without smelling of cigarette smoke is irreplaceable." *
*Legal age IQOS user.
Try before you purchase
Enjoy the IQOS ILUMA next level of heating for up to 14 days for free from the comfort of your home. Order a device at our online store or at our IQOS stores.
Useful information
Discover IQOS.
It's time to make a change. To become part of a global IQOS community. To join more than 14 million smokers across the globe who've already made the switch to IQOS.*
*Source: Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Reasearch.