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Discover the benefits of using the revolutionary IQOS ILUMA for up to 14 days, free of charge.
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Try IQOS
Choose an IQOS device you want to try on our website and enjoy free delivery.
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Become part of the IQOS community
After 14 days, you return the device, and if you decide to purchase, we are here to help you in your choice.
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We are here for you
Support at any time. Our virtual zone and contact center are always here to help.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.See important information.
Important information: This product is not risk free.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Try IQOS ILUMA devices
IQOS ILUMA
Effortless and enjoyable. The next level of heating with the IQOS ILUMA device.
Try IQOS ILUMA
IQOS ILUMA ONE
IQOS ILUMA ONE one-piece device. Ideal on the go.
Try IQOS ILUMA ONE
* Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

Next level of technology

iqos next level technology
IQOS ILUMA PRIME is not part of the "Try IQOS" program. You can lend IQOS ILUMA and IQOS ILUMA ONE device. IQOS ILUMA™ devices are used exclusively with specially designed sticks. Do not use IQOS ILUMA™ devices with sticks intended for previous IQOS generations.
View important information.
"The experience of using it indoors and in the car without smelling of cigarette smoke is irreplaceable." *
*Legal age IQOS user.

Try before you purchase

Enjoy the IQOS ILUMA next level of heating for up to 14 days for free from the comfort of your home. Order a device at our online store or at our IQOS stores.
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Useful information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*
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*Source: Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Reasearch.