Upgrade your experience with the latest technology

Use a special offer by returning your old IQOS device.

Replace an old IQOS device with IQOS ILUMA device

Enhance your experience with IQOS ILUMA through the "Trade in" program.* Enjoy an even simpler and cleaner experience.

*Program Terms & Conditions apply.

Upgrade your experience with the new IQOS ILUMA devices that recreate the rules using induction heating technology.

IQOS ILUMA are new revolutionary heating devices made without a blade, which do not require cleaning.

An enhanced experience with the revolutionary IQOS ILUMA devices with induction heating system.

How does it work?

Choose your IQOS ILUMA

Select a device in the Trade-in product category

To discover the special price, log in to your IQOS profile

Return your old IQOS device

When delivering or picking up the IQOS ILUMA device, be sure to return the old one.

Frequently asked questions

This product is not without risk, it releases nicotine which is addictive. For adults only.