Upgrade your experience with the latest technology

Use a special offer by returning your old IQOS device.

Replace an old IQOS device with a new IQOS ILUMA

Enhance your experience with IQOS ILUMA through the "Trade in" program.* Enjoy an even simpler and cleaner experience.

*Program Terms & Conditions apply.

Upgrade your experience with the new IQOS ILUMA devices that recreate the rules using induction heating technology.

IQOS ILUMA are new revolutionary heating devices made without a blade, which do not require cleaning.

An enhanced experience with the revolutionary IQOS ILUMA devices with induction heating system.

How does it work?

Choose your new IQOS ILUMA

Choose a device from the available IQOS ILUMA portfolio.

Enter a discount code

The discount code is listed below, enter it at checkout and enjoy a special offer.

Return your old IQOS device

When delivering or picking up the new IQOS ILUMA device, be sure to return the old one.

Frequently asked questions

This product is not without risk, it releases nicotine which is addictive. For adults only.