The science and vision behind IQOS

Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes*. Discover more about our scientific assessment journey.
LEARN MOREOur studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes*. Discover more about our scientific assessment journey.
LEARN MORE*3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.