ILUMA I device on a table

The choice is yours
to explore with
IQOS ILUMA i

Compare ILUMA i PRIME

IQOS ILUMA i PRIME

Our most advanced and intelligent device.
Order now
Compare ILUMA i

IQOS ILUMA i

Flexible and modern device.
Order now
Compare ILUMA i ONE

IQOS ILUMA i ONE

Compact and for on-the-go.
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Add colour to your moment.

IQOS ILUMA accessories
Thousands of ways to personalize your device
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IQOS ILUMA i PRIME with accessory cover and ring set
Hard to choose?
Compare the IQOS range to see which device is right for you.
IQOS ILUMA i PRIME Breeze Blue device
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Order now
IQOS ILUMA i Breeze Blue device
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Order now
IQOS ILUMA i ONE Breeze Blue device
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Order now
IQOS ILUMA Pebble Beige device

IQOS ILUMA

Simple and practical.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 2 consecutive uses
Order now
*Only available in Performance Mode when pause is not activated.
IQOS ILUMA™ is designed to be used only with specially designed sticks. Do not use IQOS ILUMA™ sticks with previous IQOS generations, as this may cause damage to your device.
See Important Information.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.