IQOS - Heated Tobacco.​

Imagine a better alternative, without smoke, ash and unpleasant smells. Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes. ​

Better choice.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
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This product is not risk free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

This product is not risk free.
Feel the difference.
It's time for a better choice. Choose a better alternative.
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This product is not risk free.

IQOS does not burn, but heats tobacco and does not create smoke.

This product is not risk free.
We IQOS because…​
...millions of adult smokers around the world have switched to IQOS.*
Important information: This product is not risk free.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​

Choose a device and order online with free delivery for 3 working days.

Our vision is the alternative without smoke.

Try IQOS for 14 days, no compensation, with free delivery.

Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Accidental damage to the device, rapid replacement and international assistance.
Virtual Store
Just one click to a virtual world where our experts will help you make the right choice.