Heating tobacco is an advanced alternative to smoking that provides the taste of real tobacco with less risk compared to cigarettes*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heating to the next level.
Important information: IQOS is not without risk. It releases nicotine which is addictive.
*Source based on all available data for a comparison of IQOS devices and smoking cessation.
Important information: This does not necessarily mean a 95% risk reduction. IQOS ILUMA is not without risk. *"95% less" represents average reductions in levels of a range of harmful components (not including nicotine) compared to reference cigarette smoke (3R4F).
Important information: IQOS is not without risk, it releases nicotine which is addictive.
IQOS is not without risk.