Imagine a better alternative, without smoke, ash and unpleasant smells.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Feel the difference.
It's time for a better choice. Choose a better alternative.
IQOS does not burn, but heats tobacco and does not create smoke.
We IQOS because…
...millions of adult smokers around the world have switched to IQOS.*
Important information: This product is not risk free.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.