Details on Violet IQOS ILUMA i device

Why switch?

Heating tobacco is an alternative to smoking. Real tobacco is used, but there is no combustion process, so no smoke, smell, or ash is produced.
How does IQOS work?
IQOS devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the process of burning is avoided, IQOS releases 95% less harmful chemicals* than cigarettes.
Science behind IQOS
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. 
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information.
Sunset - Hand holding IQOS ILUMA device
Deatails on Green IQOS ILUMA i ONE device
Our heating technology
The SMARTCORE™ technology in IQOS ILUMA intelligently heats the specially designed stick from its core without burning it. A controlled process that enables the taste of real tobacco and provides satisfaction similar to a cigarette* for up to 6 minutes or 14 puffs (whichever comes first).
*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.
Detail of IQOS ILUMA i ONE device
SMARTCORE INDUCTION
The IQOS ILUMA range brings the latest advancements in Heat Not Burn technology, powered by an innovative SMARTCORE INDUCTION™ system.
This technology enables IQOS ILUMA devices to deliver the heating experience through the expertly crafted SMARTCORE INDUCTION SYSTEM™. No residue, no need for cleaning. With its advanced design, the induction heating system simplifies the experience.
Explore the IQOS ILUMA i range.
IQOS ILUMA i PRIME
Aspen Green
Aspen Green IQOS ILUMA i PRIME device
Our most refined and advanced.
IQOS ILUMA i
Terracotta
Terracotta IQOS ILUMA i device
For a flexible and effortless experience.​
IQOS ILUMA i ONE
Violet
Violet IQOS ILUMA i ONE device
Compact device. Seamless pleasure.​
Night lights- hand holding IQOS device - with IQOS logo

Better alternative
Curious?

IQOS benefits
leaf of a plant
No burning.
No smoke or ash.
less harmful substances
Less harmful chemicals
IQOS creates 95%* less harmful chemicals.
no smoke, no smell, no ashes
No smoke. No smell. No ash.
IQOS creates less staining on your fingers, less smell on clothes, hands and hair.
Shop IQOS ILUMA Devices
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important information.
Heating experience
Wondering why IQOS is a better alternative?
IQOS is a better choice than continued smoking as it produces 95%* less harmful chemicals than cigarettes.
IQOS heating vs vaping
IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.
Frequently asked questions about heating devices
IQOS ILUMA produces less odor compared to cigarettes.*
*93% agreement among 674 adult consumers in Japan and Italy, 2020 - 2021
While both are smoke-free alternatives to cigarettes, heated tobacco and vaping are not the same. Heated tobacco devices heat tobacco to release a nicotine containing vapour without combustion, while vapes use e-liquids that are vapourised, often without any tobacco present.
Both heated tobacco and vaping are less harmful alternatives to smoking and use electronic devices. The main difference between heated tobacco and vaping is what is used with the device itself and the technology. Heated tobacco uses real tobacco, offering an alternative to cigarette smoking, whereas e-cigarettes use liquids and contain no tobacco.
IQOS is a less harmful alternative to cigarettes producing 95% less harmful chemicals than cigarettes.**

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

**“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information тука

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