Why switch?

heated tobacco

Heating tobacco is an advanced alternative to smoking that provides the taste of real tobacco with less risk compared to cigarettes*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heating to the next level.


Important information: IQOS is not without risk. It releases nicotine which is addictive.

*Source based on all available data for a comparison of IQOS devices and smoking cessation.

Heating tobacco produces less harmful ingredients.

IQOS heating devices are a better alternative than continuing to smoke. IQOS ILUMA produces 95% less harmful components compared to cigarette smoke*
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Important information: This does not necessarily mean a 95% risk reduction. IQOS ILUMA is not without risk. *"95% less" represents average reductions in levels of a range of harmful components (not including nicotine) compared to reference cigarette smoke (3R4F).

Heating devices release less unpleasant odors.

Unlike cigarettes, IQOS heating devices do not produce tobacco smoke.
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Important information: IQOS is not without risk, it releases nicotine which is addictive.

Heating devices do not produce tobacco smoke.

IQOS heating devices leave significantly less unpleasant odors on your fingers, hair and clothes compared to cigarettes. Less unpleasant odors mean it's less likely to bother the people around you.
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IQOS is not without risk.

We IQOS because…​
...millions of adult smokers around the world have switched to IQOS.*
This product is not without risk, it releases nicotine which is addictive. For adults only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using sticks for more than 70% of their past 7 days consumption.
This product is not without risk, it releases nicotine which is addictive. For adults only.
induction heating technology
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
Try IQOS for 14 days, free of charge
Replace the old IQOS with new IQOS ILUMA device.
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Always here for you
Our IQOS experts will provide you with the support for the best experience with your device.
IQOS Care
Cover for accidental device damage, fast replacement and international assistance.
Virtual IQOS zone
Just one click away to a virtual world where our experts will help you make the right choice.
This product is not without risk, it releases nicotine which is addictive. For adults only.