Why switch?
Heating tobacco is an advanced alternative to smoking that provides the taste of real tobacco with less risk compared to cigarettes*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heating to the next level.
Important information: IQOS ILUMA is not risk-free. It delivers nicotine, which is addictive.
*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke. See important information.
Heated tobacco emits less harmful chemicals
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com
* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
Heated tobacco devices don’t produce smoke.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
An experience like never before.
