an older man is holding iqos originals duo

Discover the benefits of IQOS and tobacco heating.

Why adult smokers are switching from smoking to IQOS.
cigarettes contain tar, iqos does not

Cigarettes produce tar. IQOS ILUMA doesn't.

Tar is the residue from smoke after a cigarette is burned. IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
Switching completely to IQOS ILUMA is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.

Source: ** Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See important information.
What are users saying?
I have been a user since its appearance and I am very satisfied, there is no more cigarette smoke smell.
Adult IQOS user
vacation on mars? Impossible

Better not burnt. Same goes for tobacco.

IQOS doesn't burn tobacco IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. IQOS ILUMA is a better alternative compared to traditional smoking.
Important information: IQOS ILUMA is not risk-free.
What are users saying?
When I started using IQOS, we did an experiment with a tissue. When blowing cigarette smoke through a tissue, a dark yellow mark remains, but with IQOS there is nothing.
Adult IQOS user
cigarettes burn tobacco, iqos does not

Cigarettes burn tobacco. IQOS doesn't.

IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See important information.
Comparison between IQOS and cigarettes
See the difference when an adult smoker tests between three puffs of cigarette smoke and three puffs of IQOS aerosols and look at the result on the image. This is just one of many reasons to stop burning tobacco and start heating it with IQOS.
IQOS is not a product without risk.
iqos iluma benefits - doesn’t burn

Next level of innovation.

Meet IQOS ILUMA, the new revolutionary heating devices, without a blade and without cleaning.
a man opens a box with an iqos device
Always here for you
Our IQOS experts will provide you with the support for the best experience with your device.
Cover for accidental device damage, fast replacement and international assistance.
Virtual IQOS zone
Just one click away to a virtual world where our experts will help you make the right choice.
This product is not risk-free, it releases nicotine which is addictive. For adults only.