New IQOS ILUMA i PRIME device

New
IQOS ILUMA i PRIME

4 new advanced features added:
Touch Screen
Pause Mode
FlexPuff
FlexBattery
Hard to choose?
Compare the IQOS range to see which device is right for you.
IQOS ILUMA i PRIME Breeze Blue device
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Order now
IQOS ILUMA i Breeze Blue device
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Order now
IQOS ILUMA i ONE Breeze Blue device
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Order now
IQOS ILUMA Pebble Beige device

IQOS ILUMA

Simple and practical.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 2 consecutive uses
Order now
*Only available in Performance Mode when pause is not activated.
We IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
* Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
IQOS ILUMA™ is designed to be used only with specially designed sticks. Do not use IQOS ILUMA™ sticks with previous IQOS generations, as this may cause damage to your device. See Important Information.

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This product is not risk-free and delivers nicotine, which is addictive. For adult use only.