What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products. *
Important information: IQOS is not risk-free. For adult use only.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
Important information: IQOS is not risk-free. For adult use only.
Designing a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
We IQOS because…​
...millions of adult smokers around the world have switched to IQOS.*
Important information: This product is not risk free.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
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Plain and simple.

Some alternatives are better for us. IQOS is one of them.

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Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Accidental damage to the device, rapid replacement and international assistance.
Virtual Store
Just one click to a virtual world where our experts will help you make the right choice.