What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better alternatives to continued smoking with our range of smoke-free products.
Important information: IQOS is not risk free. For adults only.
IQOS ILUMA™ devices are used exclusively with specially designed sticks. Do not use IQOS ILUMA™ devices with sticks intended for previous IQOS generations. See important information.
Designing a smoke-free future
From burning to heating, from tobacco smoke to aerosols. After many years of burning tobacco, we have succeeded in our mission to provide a better alternative to adult smokers who would otherwise continue to smoke or use other nicotine products.
Compare devices
The new IQOS ILUMA recreate the rules of heating tobacco.
Your IQOS. Your style.
Personalize your device. Countless combinations with our widest range of accessories ever.
Some alternatives are better for us. IQOS is one of them.
Always here for you
Our IQOS experts will provide you with the support for the best experience with your device.
IQOS Care
Cover for accidental device damage, fast replacement and international assistance.
Virtual IQOS zone
Just one click away to a virtual world where our experts will help you make the right choice.
This product is not risk-free, it releases nicotine which is addictive. For adults only.