What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*
Important information: IQOS is not risk-free. For adult use only.


Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
Important information: IQOS is not risk-free. For adult use only.
IQOS gold device

Always ready.

IQOS heats tobacco instead of burning it, making IQOS the perfect device to enjoy the real taste of tobacco without the smoke.
A little is a lot.
LIL SOLID’s pin heating technology gives you tobacco taste satisfaction with no ash and no cigarette smoke smell.
Explore our portfolio.
Compare heated tobacco devices.


Ready when you are.


Plain and simple.

Some alternatives are better for us. IQOS is one of them.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.
Important information: IQOS is not risk-free. For adult use only.
We IQOS because…​
...millions of adult smokers around the world have switched to IQOS.*
Important information: This product is not risk free.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​


Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Find out what real IQOS users say about their experience.
picture with combination of IQOS stories shared with us

Designing a smoke-free future

From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.