What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better alternatives to continued smoking with our range of smoke-free products.
Important information: IQOS is not risk free. For adults only.
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iqos iluma most advanced device

The most advanced device ever.

Elegant design and easy to use. No cleaning. Ever.
IQOS ILUMA™ devices are used exclusively with specially designed sticks. Do not use IQOS ILUMA™ devices with sticks intended for previous IQOS generations. See important information.
iqos tobacco heating
Designing a smoke-free future
From burning to heating, from tobacco smoke to aerosols. After many years of burning tobacco, we have succeeded in our mission to provide a better alternative to adult smokers who would otherwise continue to smoke or use other nicotine products.
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The new IQOS ILUMA recreate the rules of heating tobacco.
iqos compare devices iluma prime
New

IQOS ILUMA PRIME

Elegant and advanced.

iqos compare devices iluma
New

IQOS ILUMA

Simple and practical.

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New

IQOS ILUMA ONE

Ideal on the go.

We IQOS because…​
Thousands of adult smokers around the world convert to IQOS every day.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
* Status as of February 2024 Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.

Your IQOS. Your style.

Personalize your device. Countless combinations with our widest range of accessories ever.
iqos iluma your style

Some alternatives are better for us. IQOS is one of them.

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Always here for you
Our IQOS experts will provide you with the support for the best experience with your device.
IQOS Care
Cover for accidental device damage, fast replacement and international assistance.
Virtual IQOS zone
Just one click away to a virtual world where our experts will help you make the right choice.
This product is not risk-free, it releases nicotine which is addictive. For adults only.