Intelligent, intuitive, innovative
A simpler and cleaner experience.
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All-in-one device
What is IQOS?
IQOS is a range of innovative smoke-free products and a better alternative than continued smoking. IQOS heats tobacco to a controlled temperature instead of burning it, providing an experience similar to cigarettes.* Welcome to IQOS.
*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.
Thinking of going smoke-free? We think of nothing else.
At IQOS, we’re forever thinking of newer, better, smarter and simpler ways to help enhance your tobacco pleasure. We’re curious to do even more.
IQOS emits significantly lower levels of harmful chemicals than cigarettes.*
On average, 95% lower, in fact. This is a result of extensive research and development, involving over 400 scientists and engineers, dedicated to making IQOS a better alternative to cigarettes.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.See Important information.
About IQOS. Our story.
Curious then. Still curious today.
Our journey towards a smoke-free future began in 2008. We knew then there had to be a better alternative for adult smokers who don’t quit. Something that delivered similar flavour and pleasure, but without smoke, cigarette smoke smell or ash. $9 billion invested into research and development led to the launch of our first IQOS device in 2014. Since then, over 22.1 million* adult smokers from around the globe have switched to IQOS.
*PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
Curious to understand the science behind IQOS?
IQOS ILUMA uses our advanced SMARTCORE Induction System™ to heat specially designed sticks. This prevents combustion, thereby producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free, and provides nicotine which is addictive.
* We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%.
Explore the IQOS ILUMA i range.
