IQOS ILUMA i PRIME holder and pocket charger on the table

What is IQOS?

IQOS is a range of innovative smoke-free products and is a better alternative to continuing smoking. IQOS heats the tobacco to a controlled temperature instead of burning it, providing an experience similar to cigarettes*.
Shop IQOS devices
*13 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Hard to choose?
Compare the IQOS range to see which device is right for you.
IQOS ILUMA i PRIME Breeze Blue device
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Order now
IQOS ILUMA i Breeze Blue device
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Order now
IQOS ILUMA i ONE Breeze Blue device
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Order now
IQOS ILUMA Pebble Beige device

IQOS ILUMA

Simple and practical.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 2 consecutive uses
Order now
*Only available in Performance Mode when pause is not activated.
A girl is sitting and using IQOS ILUMA and PRIME.

Explore services and privileges

Care you can count on, privileges that inspire you.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.