IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 6 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 7.3 million IQOS users worldwide, each having successfully switched to IQOS.