Intelligent, intuitive, innovative
A simpler and cleaner experience.
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All-in-one device
31/12/2025
Celebrate Moments: Creative Stories with IQOS Curious X
Design and music through the Curious X lens
13/11/2025
Black Friday 2025 with IQOS: A Moment You Don’t Want to Miss
A Black Friday offer that no one can ignore
13/11/2025
Recommend IQOS. Share your experience. Get a voucher.
Help your friend, an adult smoker, unlock one of 1000 available experiences by taking the first step toward a better alternative.
16/10/2025
Meet the new IQOS ILUMA i x Seletti Limited Edition
The new IQOS ILUMA i x Seletti Limited Edition
16/10/2025
Seletti Collaborates with IQOS: Bold Design Meets Innovative Pleasure
Seletti collaborates with IQOS – Curious?
25/09/2025
Unlock 1000 experiences with IQOS ILUMA i
Order your first IQOS device from the IQOS ILUMA i series and unlock 1000 experiences.
30/09/2025
Curiosity that changes everyday life
Curiosity sparks change! Discover the IQOS ILUMA i series with touchscreen, Pause Mode & Flex Battery for more freedom and control in daily life.