Something Is Taking Shape in Skopje: IQOS x KOKEV

Something is taking shape in Skopje.

A new story inspired by fashion, heritage and the atmosphere surrounding one of the city’s most recognizable landmarks is taking shape in Skopje.

In the year that KOKEV celebrates 20 years, IQOS x KOKEV are coming together for a collaboration that will culminate in a special fashion evening at Stone Bridge.

The inspiration for this story draws on the old money aesthetic that is recognizable in KOKEV’s visual identity - one that does not rely on passing trends, but on refinement, character and attention to detail.

And the location is no coincidence. With its centuries-old history and recognizable architecture, the Stone Bridge will become part of the visual language of the evening. Its timelessness creates a natural connection with the concept taking shape - a meeting of heritage, elegance and fashion expression.

The story also features the peacock feather, the swan and the lynx. As symbols of beauty, refinement and power, they form part of the visual inspiration behind the collection and serve as a reference to KOKEV’s recognizable aesthetic - consistency, resilience and loyalty to its own visual signature.

Meanwhile, at the KOKEV atelier, the creations for the occasion are taking shape. Ideas, materials, forms and details are gradually coming together to reach their final form.

An IQOS x KOKEV Collaboration Inspired by Timelessness Through a Contemporary Perspective

The new perspective brought by this collaboration is also what drives the creative process. Inspired by three devices from the IQOS ILUMA i i line, Tanja Kokev is preparing three distinct creations, translating their characteristics through her own design aesthetic. Three fashion interpretations, each with its own character, that will become part of the IQOS x KOKEV story.

And it is precisely the journey from inspiration to creation that makes the preparation distinctive. Inspiration first exists as an idea, then it is crafted, shaped and ultimately transformed into something that can be seen.

IQOS x KOKEV. Something is taking shape in Skopje. And this is only the first part of the story.

FAQs

What is the IQOS x KOKEV collaboration?

IQOS x KOKEV is a creative collaboration connecting the world of fashion with IQOS’s visual language through a story inspired by design, detail and aesthetics.

How is IQOS connected to KOKEV’s fashion story?

The collaboration is built around shared inspiration and the idea of giving familiar elements a new interpretation. As part of the story, three devices from the IQOS ILUMA i line serve as inspiration for three distinct fashion creations.

How many creations are being prepared for IQOS x KOKEV?

Three creations are being prepared for the collaboration, inspired by three devices from the IQOS ILUMA i line. Each has its own visual character and interpretation.

What is the inspiration behind IQOS x KOKEV?

The story is built around KOKEV’s old money aesthetic, the timelessness of the Stone Bridge, details inspired by the peacock feather, and the visual inspiration drawn from the IQOS ILUMA i line.

Where will the IQOS x KOKEV story be presented?

The collaboration will culminate in a special fashion evening at the Stone Bridge in Skopje, where the location, scenography and creations will come together as part of a cohesive visual story.

What comes after “Something Is Taking Shape in Skopje”?

This is only the first part of the IQOS x KOKEV story. More details about the creations, the concept and the fashion evening will be revealed in the next chapter on iqos_mk.