PMI offers a diverse selection of quality, scientifically proven heated tobacco products that are a much better choice than regular cigarettes. Our vision is that one day heated tobacco products will replace cigarettes.
Before using the product, users should read all Safety Warnings & Instructions, which contain important safety information regarding the use of the product.
IQOS, and lil SOLID devices, including holders, contain a lithium-ion battery. The lithium-ion battery in the devices is a consumable component that degrades with usage and age. This is a natural process common to all rechargeable lithium-ion batteries. As the battery ages, the active ingredients inside the battery become less capable of retaining energy, resulting in a permanent decrease in maximum battery capacity and usable energy. In addition, the active ingredients become less effective in delivering energy, resulting in a decrease of the battery’s ability to provide sufficient power for electronic device components to operate. As a result, where relevant, the duration of experience may appear to be shorter, the number of puffs or experiences with one full charge may appear to be fewer, the second consecutive use might be shorter or missing, or some device features.
The battery is a chemical system that requires certain temperature ranges during charge and discharge to work optimally and minimize battery capacity degradation over its lifetime. Although your device has a specific operating range within which the device will function, operating at the extreme ends of this range will degrade your battery faster. Your device comes with customized software to control the charging parameters in order to maximize the life of your device. These algorithms can support the longevity of your battery life, but they can still never fully mitigate the normal aging mechanisms of lithium batteries. High and low temperature operation of your device will accelerate the natural degradation of your battery. Even if you do not use your device the batteries contain chemical systems which can still degrade over time. In order to slow the battery degradation process, we recommend charging your device within the recommended temperature zone, not keeping it discharged for long periods of time and using the charging cables and power adaptors that come together with the device as per the user guides.
Read more important information in the FAQ section here.
You will find consumer communication around the website and in other touchpoints that come from the following sources for IQOS products:
Studies* showed that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes.
* Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
IQOS has no negative impact on indoor air quality.*
*Source: PMI study conducted with ISO standards by simulating real scenarios and based on limit values established by existing air quality guidelines.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
*"95% less" represents average reductions in levels of a range of harmful chemicals (not including nicotine) compared to smoke from a reference cigarette. See the Important Information section of IQOS.com
CIGARETTES PRODUCE TAR - IQOS DOES NOT PRODUCE TAR
IQOS generates an aerosolized deposit that is significantly different from tar and consists of a significantly lower level of harmful chemicals.* Completely switching to IQOS is less harmful than continuing to smoke.**
*Average reduction in levels of a range of harmful chemicals (not including nicotine) compared to cigarette smoke.
**Source: Based on the overall evidence available for IQOS compared to continuing with smoking.
CIGARETTES PRODUCE LARGE AMOUNTS OF CARBON MONOXIDE - IQOS DOESN'T.
Cigarettes burn the tobacco, which produces a large amount of carbon monoxide. IQOS does not burn tobacco, produces an average of 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals in comparison with cigarettes.*
*Source: We measured the levels of certain harmful chemicals prioritized for reporting by renowned public health organizations, and these are reduced on average by 95% compared to cigarette smoke (nicotine excluded).
Over 13.9 million adult smokers have stopped burning tobacco and have started heating it with IQOS.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Every day, thousands of adult smokers around the world stop burning tobacco and start heating it with IQOS.*
*Source: Status as of July 2021 Exclusive Heat-Not-Burn users that are using PMI HeatSticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.
IQOS is the number 1 heated tobacco product.*
You will find consumer communication around the website and in other touchpoints that come from the following sources for lil products:
lil SOLID creates less smell than cigarettes.*
lil SOLID leaves a less lasting smell in the air and in the environment than cigarettes.*
lil SOLID leaves a less lasting smell on hands, hair and clothes than cigarettes.*
*Source: Survey conducted in Russia with 326 adult smokers and users of heated tobacco, September 2020.
lil SOLID Ez emits significantly lower levels of harmful chemicals compared to cigarettes.*
lil SOLID Ez emits an average of 95% lower levels of harmful chemicals compared to cigarettes.
*Source: Reduction in levels of a range of harmful chemicals (not including nicotine) compared to reference cigarette smoke. See the Important Information section of IQOS.com.