IQOS x KOKEV: From Inspiration to a Fashion Experience in the Heart of Skopje

Something was taking shape in Skopje. And now, we could finally see what it was.

The IQOS x KOKEV story, which began with inspiration, details and a creative process behind the doors of the atelier, found its stage in the heart of Skopje on 26 September.

The Stone Bridge became the place where the IQOS community stepped into the world of fashion and experienced the result of the collaboration with Kokev up close.

What had previously existed as an idea, fabric, form and details now became a complete fashion experience.

IQOS Inspiration Took Shape in Fashion

From the very beginning, the IQOS x KOKEV story was rooted in inspiration that gradually took on a new form.

The three devices in the IQOS ILUMA i range were the starting point for three distinct fashion creations, with their visual characteristics interpreted through Tanja Kokev's design language. This blend of technology and fashion set the tone for the entire collaboration from the moment it was announced.

At the fashion evening, that inspiration could finally be seen in its finished form.

From device to idea. From idea to creation. From creation to fashion experience.

For the IQOS community, the evening was an opportunity to experience the story they had been following through "Something Is Taking Shape in Skopje" in the world of fashion.

IQOS x KOKEV in the World of Fashion

The Stone Bridge was more than a location. Its distinctive architecture had been part of the concept from the very beginning, connecting heritage, timelessness, and contemporary fashion expression.

It was in this setting that the IQOS x KOKEV story continued.

The fashion silhouettes, the space, the light and the atmosphere came together in an experience where fashion was more than something to look at. It became a world where the IQOS community could step into and discover the story behind the collaboration up close.

The swan, the peacock and the lynx also featured in the collection, motifs that had been part of the project's visual inspiration since its announcement.

From "Something Is Taking Shape" to Something to Experience

When the IQOS x KOKEV story began, the focus was on what was still being created: the journey from inspiration and the first details to the moment an idea takes shape.

With the fashion evening on the Stone Bridge, the story entered its next chapter.

The IQOS community could see how the elements that inspired the collaboration took on new life through fashion expression, and how the three distinct sources of inspiration from the IQOS ILUMA i range became three fashion interpretations.

What had been taking shape in Skopje was no longer hidden behind the doors of the atelier. From inspiration to creation, the story took its final form through a unique fashion experience that brought the IQOS community into the world of fashion.

FAQs

How Did the IQOS x KOKEV Story Evolve from a Creative Process into a Fashion Experience?

The IQOS x KOKEV story evolved from a creative process into a fashion experience on Skopje's Stone Bridge. The IQOS community had the opportunity to see the creations and experience the collaboration in the world of fashion.

How Did IQOS ILUMA i Become Part of the Fashion Story?

The three devices in the IQOS ILUMA i range inspired three distinct fashion creations, interpreted through Tanja Kokev's design language.

What Experience Did IQOS x KOKEV Bring to the IQOS Community?

IQOS x KOKEV brought the IQOS community into the world of fashion through an experience that combined design, fashion expression and the atmosphere of one of Skopje's most recognizable locations.