For a Greener City: An IQOS Initiative That Starts With Your Contribution

What if a simple habit could become part of a bigger green story?

This October, through the "For a City Growing Green" initiative, IQOS connects responsible returns via its circularity program with a collective contribution to restoring the greenery of Sredno Vodno.

From October 1 to 31, bring bags of used cartridges to IQOS specialty stores or zones and become part of the initiative. With every bag you bring, you contribute to the greater goal and earn 10 status points; plus, if you bring 5 bags at once, you’ll also receive a reusable cup.

But the story we are starting together doesn’t end there.

Each returned bag becomes part of a broader collective contribution, and a simple individual action grows into something that can leave a visible green mark.

How can you take part in the IQOS initiative “For a Greener City”?

Participating in the IQOS circular program is simple and begins with the responsible return of used cartridges in special bags, which you can find at any IQOS retail location.

From October 1 to October 31:

• bring bags of used cartridges to IQOS specialized stores or zones;
• receive 10 status points for each bag you bring;
• if you bring 5 bags at once, you also receive a reusable cup;
• each returned bag counts towards the program's total result.

Following the conclusion of the collection period on October 31, the activities planned as part of the initiative will take place. Thus, what begins as a simple individual decision becomes part of a larger green story.

With the IQOS Circular Program, responsible returns take on a greener dimension

Everyday habits can make a difference, especially when people unite around a shared goal.

The "For a City Growing Green" initiative stems from this very idea. Through the IQOS circular program, we link the individual decision to responsibly return bags of used cartridges to a broader, collective contribution.

The step is small and simple, yet the story built around it is much larger. In this way, the circular program does not end with the act of returning the item itself. On the contrary, through the "For a City Growing Green" initiative, that step evolves into a story that unites individual contributions around a shared vision.

That is why every returned bag matters. Responsible recycling starts with you, and together, we are creating a greener story.

Through this initiative, IQOS users also have a unique opportunity to support reforestation efforts by planting trees on the slopes of Sredno Vodno, turning their individual actions into a tangible contribution to the city's greenery.

FAQ:

How long will the IQOS "For a City Growing Green" initiative run?

The initiative runs from October 1 to October 31. During this period, you can bring bags of used cartridges to specialized IQOS stores or zones.

How many bags of used cartridges should I bring?

With every bag you bring, you contribute to the initiative's broader goal and earn 10 status points. If you bring 5 bags at once, you will also receive a reusable cup.

What do I get for participating in the initiative?

You receive 10 status points for every bag you bring in. If you bring 5 bags at once, you also receive a reusable cup as a token of appreciation for your participation.

How does my participation contribute to the initiative?

Every returned bag brings us a step closer to realizing the tree-planting project in Skopje. With every bag brought in, each user contributes to the initiative's broader goal and earns 10 status points. If you bring 5 bags at once, you also receive a reusable cup.