The IQOS Summer Continues: Ljubanishta, See You August 28-31

Every summer has its climax — that moment when the sun refuses to yield, the lake mirrors every summer smile, and the days are long enough to hold an entire collection of adventures. This year, IQOS decided to extend the summer story where the mountain gracefully meets Lake Ohrid — in Ljubaništa!

From August 28 to 31, during the JOJO’S UNITED event, you can expect a summer cocktail of activities that will cool you down, surprise you, and make you smile: from melting and breaking ice, to SUP adventures, and those little IQOS moments that always take socializing to another level. This is your call to catch the last big summer wave and make summer 2025 part of your list of “legendary summers.”

What awaits you in Ljubaništa?

Under the banner of Curious for the Summer, IQOS has already brought freshness to the beaches of Ohrid and Struga this year, and now we are adding a new destination to the list. Ljubaništa will be ready for a combination of pure summer euphoria and moments you’ll want to replay in your mind:

• Melting and breaking ice: adrenaline-filled activities with surprises hidden inside ice sculptures. Your mission? Guess the exact moment they melt or “free” them with one winning strike.
• SUP adventures: standing on a board, the lake beneath you, the horizon ahead… and just one thought echoing in your mind: “Life is beautiful.”
• IQOS surprises: from small gifts to big smiles, our Brand Ambassadors will make sure every moment has a story. And of course, they’re there for all your questions about IQOS ILUMA i.

Have you visited the IQOS summer locations yet?

If you’ve missed any of the previous IQOS summer stops, here’s where we’re still spreading the good vibes:

• SU Hotel: every Tuesday from 21:00, outdoor cinema with a varied program and IQOS surprises.
• Park Golden Beach: every Saturday from 12:00, expect SUP thrills, fun ice-melting or ice-breaking challenges, and many IQOS surprises. You’ll also find a sunscreen dispenser on the beach for complete summer protection.
• Versus: Sundays from 12:00 are reserved for cooling off and having fun with ice-breaking or ice-melting challenges, followed by IQOS surprises. Sunscreen is also available to ensure carefree enjoyment under the sun.
• Harbour: IQOS Space every Friday from 21:00 for nighttime enjoyment.

Why you shouldn’t miss us in Ljubaništa

Because this is the final chord of the summer — the perfect blend of postcard-worthy scenery, adrenaline-pumping activities, and friends that understand the good times magic.

Date: August 28–31, 2025
Location: JOJO’S UNITED CAMPING, Ljubaništa

Get ready for the finale

Every summer has that moment when time melts faster than ice cream on the beach. This year, that moment is in Ljubaništa. Pack your energy, curiosity, and good mood, and join the IQOS summer adventure.