Business novelties, entertainment and prizes

On December 11, in the premises of the large hall in the "Boris Trajkovski" Arena, the big event of the loyalty initiative "My DigitalMK Chance" was held for retailers, an event organized by the team of Philip Morris Tobacco Plant Prilep DOO Skopje, which aimed to present the new platform called "E-order" and to complete the loyalty initiative implemented during the past year.

To recap:

First of all, a word or two about the platform itself: "E-order" actually represents a new functionality of the DigitalMK application and a step forward in terms of orders at retailers and the first complete digitization of the entire process, of this type. This is a system that allows the traders themselves to plan their orders in an easy and simple way and have an insight into their order history and financial situation. Additionally, according to the order history, a recommended order is generated for each point of sale, which can be accepted as such or to be modified again. This represents a big change, which also implies that the order must be placed the day before, with guaranteed delivery the very next day. But the new business model will free up time for better and timely order planning by providing access to information at any time.

At the event itself, about 2,000 retailers, as well as business partners from all over the country, had the opportunity to get to know first-hand the upcoming innovations that will be fully implemented in the near future.

All traders, part of the DigitalMK platform who met the conditions for participation had the opportunity to participate in the drawing for one of three amazing prizes: iPhone 14, Vespa Primavera and the main prize Citroen Berlingo.

In addition to the official part, hosts Sashko Kotsev and Marijana Stanojkovska were in charge of raising the atmosphere and creating unforgettable moments.

This combination of charisma and elegance was complemented by an excellent musical performance by our Vlatko Lozanovski, and the smiles of the already playful visitors were complemented by the stand-up performance of comedians Tino and Atanas. The show was closed by the trio "Fraile".

Apart from the artistic part, the program also had several surprises: aerial dance performance, 360 video platform and VR experience, where visitors had the opportunity to dance with an interactive robot through the virtual set.

However, the main star of the evening was our leader towards a future without smoke and unpleasant smells, our little perfection – IQOS. Special focus was placed on the ORIGINALS portfolio. Everyone present had the opportunity to learn more about the performance, options, colors and accessories for our IQOS devices

We enjoyed, we really hope that other visitors can share the same experience.

Only IQOS!