IQOS ILUMA i PRIME Electric Purple device and logo. Background of electric dreams: Steel Race and Rhythm Below Zero
Electric Purple

More than a color.

The IQOS ILUMA i portfolio enriched with a new colour.
Find out how to get a chance to win one of 5 electric dreams.
Electric Purple and Electric Dreams background
How to participate?
A chance to participate and win one of the 5 electric dreams.
The program’s general terms and conditions apply.
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New to the world of IQOS?
Order your first IQOS ILUMA i device and you automatically enter the program with the chance to win one of 5 electric dreams.
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Already an IQOS user?
Discover all the steps to one of 5 electric dreams. Sign in to IQOS CLUB and start dreaming.
Sign in
As an IQOS user, to take part in the programme you need to go through a few short steps.
Log in to IQOS CLUB to find out the steps that will unlock the chance to win one of 5 electric dreams.
You can find more information about the programme in “Rules and Conditions” in IQOS CLUB.
Electric Purple Background
Electric Purple Background
Buy your first IQOS ILUMA i device and automatically seize the opportunity to win one of 5 electric dreams.
The program’s general terms and conditions apply.
IQOS ILUMA i PRIME
Electric Purple
Our most refined and advanced device, in a new color.
IQOS ILUMA i
Electric Purple
For a flexible and effortless experience.
electric dreams: Rhythm Below Zero in Slovenia and IQOS ILUMA i Electric Purple
IQOS ILUMA i ONE
Electric Purple
Pocket sized. All-in-one design.
electric dreams: Symphony of Dreams. IQOS ILUMA i Electric Purple.
Register and don’t miss a single step!

Curious to win one of 5 electric dreams? Express your interest via this form.

Electric Dreams registration form
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.