More than a color.

The IQOS ILUMA i portfolio enriched with a new colour.
Find out how to get a chance to win one of 5 electric dreams.

Electric Purple and Electric Dreams background

How to participate?

A chance to participate and win one of the 5 electric dreams.

The program’s general terms and conditions apply.

New to the world of IQOS?

Order your first IQOS ILUMA i device and you automatically enter the program with the chance to win one of 5 electric dreams.

Order Now

Already an IQOS user?

Discover all the steps to one of 5 electric dreams. Sign in to IQOS CLUB and start dreaming.

As an IQOS user, to take part in the programme you need to go through a few short steps.

You can find more information about the programme in “Rules and Conditions” in IQOS CLUB.

Buy your first IQOS ILUMA i device and automatically seize the opportunity to win one of 5 electric dreams.

The program’s general terms and conditions apply.

IQOS ILUMA i PRIME
Electric Purple

Our most refined and advanced device, in a new color.

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IQOS ILUMA i
Electric Purple

For a flexible and effortless experience.

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electric dreams: Rhythm Below Zero in Slovenia and IQOS ILUMA i Electric Purple

IQOS ILUMA i ONE
Electric Purple

Pocket sized. All-in-one design.

Order Now

electric dreams: Symphony of Dreams. IQOS ILUMA i Electric Purple.

Curious to win one of 5 electric dreams? Express your interest via this form.

Frequently Asked Questions (FAQ)

Electric Purple is the latest color in the IQOS ILUMA i portfolio, designed for those who prefer a bold, modern, and unique style.

You can find and order the device online. Take a look at the full product catalogue. You can also find it at our IQOS retail locations. Find an IQOS retail location near you.

Electric Dreams is a program available to all IQOS users, giving you the chance to win one of five incredible dream adventures. To join, you simply need to follow these steps: