Molecular Mixology with IQOS at East Gate Mall

A blend of flavors accompanied by intoxicating aromas, while a perfect musical rhythm in the background completes the whole picture and moves our bodies... Isn’t this something each of us deserves every day?

That’s exactly what you can experience this Friday at East Gate Mall, where at our IQOS Boutique, from 12 PM to 3 PM, we’re offering an exclusive opportunity to indulge all your senses—because on the program is Molecular Mixology.

What is molecular mixology? Great question. It’s an art based on science, through which experts prepare food or cocktail drinks using ingredients and flavors in various forms—but with one goal: to create a unique experience and an unforgettable taste.

IQOS surprises and sensory satisfaction

The collaboration between IQOS and Les Scientists for this event will undoubtedly awaken and satisfy your senses through molecular mixology. But also, attending the event gives you a chance to explore what’s new in the IQOS portfolio. Plus, every visitor to the IQOS boutique will receive 10 status points in the IQOS CLUB.

When the delicious food and cocktails make you happy, when you know your points are added and you've discovered what’s new from IQOS, you might think it’s time to head home. But there’s one more surprise waiting for you—a card you’ll receive at the event entitles you to a special premium wine* that won’t just be a souvenir but will extend the experience. You’ll take it with you, and it will amplify your sensations even after the lights go out.

Discover something new this Friday. Come to the IQOS boutique at East Gate Mall, where your senses become detectors and guides to new experiences.

*Quantities are limited.