#FollowtheGold to Sensorium Worlds in Milan

This is your “golden” map to join the #FollowtheGold program. Follow the steps to unlock this opportunity.

It’s hard to choose a single word that would describe the IQOS activities of the past decade, but among the top three, one definitely stands out – adventure.

At this time of year, it has already become a tradition to offer an unforgettable experience to IQOS users. After last year’s spectacular gathering in Tokyo, this year we’re heading to a new destination – Milan.

Milan calls for Sensorium Worlds

On October 25th, a global IQOS event will take place in Milan, a true playground for the senses. Under the name Sensorium Worlds, this year’s gathering will welcome thousands of IQOS users from around the globe into a fully interactive space designed for an unforgettable night. Sensorium Worlds is where bold art meets extraordinary sound to awaken curiosity and inspire powerful moments of connection.

But to be part of it, you’ll need persistence and determination. That’s why we’re introducing the program that opens this chance – #FollowtheGold.

Steps through the Golden Map

Follow our Instagram page, where we’ll be sharing updates about the program.

As an IQOS user, you’ve already met the first requirement. Now it’s time for the next step: visit an IQOS store and register.

When you arrive at the IQOS location, ask one of our sales experts for assistance. You’ll need to scan a QR code that will take you to the registration page. By visiting an IQOS store and registering your device, you will have completed the second requirement.

To make it easier for you to reach a store with a QR code, here’s a link to all participating IQOS locations:

IQOS Boutique East Gate mall, Skopje

IQOS Boutique Diamond mall, Skopje

IQOS Zone Skopje City mall, Skopje

IQOS Zone Capitol mall, Skopje

IQOS Zone Palma mall - Tetovo, Tetovo

IQOS Zone Bliss mall - Bitola, Bitola

IQOS Zone Vero 2, Skopje

IQOS MOPS 1- Veles, Veles

IQOS Trailer – Strumica, Strumica

IQOS Pop Up Vero Jumbo, Skopje

IQOS Pop Up Saraj, Skopje

IQOS Pop Up Vero Kumanovo, Kumanovo

IQOS Pop Up SBV- Aracinovo, Skopje

IQOS Pop Up Ohrid Mall - Ohrid, Ohrid

IQOS flagship Tetovo, Tetovo

Route Tobako, Tetovo

Marsi, Struga

Viva Fresh, Skopje

Nuts Tobako, Kicevo

B&B Tobako, Gostivar

Tolaks, Skopje

Star Tobako, Tetovo

Top Market Orient, Ohrid

Siti Tobako, Prilep

Bravo Nuts, Kavadarci

ANNI Tobako, Skopje

Monte, Gevgelija

BHB Tobako, Tetovo

Pavel 3, Kumanovo

MM GRUP INVEST, Skopje

Hib petrol, Skopje

BORA PETROL, Скопје

What’s next? The next step on the map to Milan comes via message.

Don’t forget, on September 27th you’ll receive a Viber message and/or SMS with instructions to complete the next requirement. Through this message, you’ll get access to an interactive quiz, which serves as the final filter before selecting the three registered IQOS users who will win the golden ticket to Milan. It’s important to solve the quiz quickly and correctly, then keep an eye out for your name in one of our Instagram posts.

For more details, read the Terms and Conditions of the program here.

This might just be the most exciting IQOS adventure yet. Get ready and #FollowtheGold.

Yours,
IQOS