Unlock 1000 experiences with IQOS ILUMA i

Order your first IQOS device from the IQOS ILUMA i series and unlock 1000 experiences.

Life is not measured in days, but in moments. And those moments often come when you least expect them: a random smile while passing by, long and deep conversations with friends, or new experiences that make you feel part of something greater. This autumn, IQOS gives you the chance to unlock exactly those kinds of moments – one of 1000 experiences that can brighten your everyday story.

From 01.10 to 12.11.2025, with your first order of an IQOS device from the IQOS ILUMA i series, you get more than just a device – you get the opportunity to experience something worth remembering.

HOW TO UNLOCK AN EXPERIENCE?

1. A CODE should appear here.

2. Copy the code and use it with your first order:

• Enter it in the “ENTER CODE” field when ordering online,
• Or show the code at the nearest sales location.

3. By purchasing your first IQOS ILUMA i, you automatically unlock one of the available 1000 experiences.

4. You’ll find the details of your reward on your IQOS CLUB profile, and you’ll also receive a reminder via Viber message.

DISCOVER THE EXPERIENCES

From relaxation treatments, karting and horse riding, to sky-high tastings, a vintage car museum, or a poetic evening with a glass of wine – the choice is vast. Every experience is a unique story waiting to be lived.

Mind the deadline

Although 1,000 experiences sound like a lot, the quantity of the experiences is limited, as well as the offer, and valid only from 01.10 to 12.11.2025 – so make sure to take advantage in time.
Read more on general rules of the program here

Let autumn become something much more.