Curiosity that changes everyday life

Our daily routine often pulls us into the same rhythm of work, responsibilities, and ordinary situations. But at some point, we all feel the need for something new — new projects, new skills, and stepping outside of our comfort zone. That’s when we’re reminded that life is more than just repeating the same things, and there’s always room for change.

Every choice we make matters. Sometimes we start with a clear goal, and sometimes we simply go with the flow. That’s where curiosity comes in — the spark that pushes us to explore, to be brave, and to try new things.

This same openness to fresh perspectives is reflected in the new generation of devices, offering more possibilities than ever before. With advanced features, IQOS ILUMA i series gives users more options and greater control:

• • Touchscreen for intuitive and simple use, perfectly suited to modern living.
• • Pause Mode — a new way to pause the moment and continue whenever you choose.
• • Flex Battery, bringing practical functionality that adapts to your pace and lifestyle, giving you added flexibility and freedom.

The IQOS ILUMA i series reminds us that curiosity is the driving force connecting us with culture, design, music, and art around us, opening doors to new perspectives and inspiration because life is at its most exciting when we allow it to surprise us.

Follow the curious story at @iqos_mk.
Are you curious?