IQOS ILUMA i Electric Purple: More than Color. An Entire Story

The new Electric Purple is not just a new color. It is a bold new chapter in the IQOS ILUMA I story. It is available across the entire IQOS ILUMA i range, including the IQOS ILUMA i PRIME, the IQOS ILUMA i, and the IQOS ILUMA i ONE. The color represents the moment when your spark might turn into unforgettable memories you couldn’t fully predict.

Electric Purple is a color, but also an attitude. A style. А spark that awakens when you see, feel, or experience something new. Curiosity is electric. It is not just color, but a statement, an expression, individuality.

Features That Awaken Curiosity

• • Touch Screen: access all the information about your ILUMA experience quickly and easily.
• • Pause Mode: pause your experience for up to 8 minutes and continue whenever you want, adjusting it to your rhythm.
• • FlexBattery: adapt your pace with multiple consecutive uses.
• • FlexPuff: adjusts to your consumption rhythm and allows you to personalise your pace.
• • Autostart: the device activates automatically when the stick is inserted.
• • Up to 20 uses on a single charge: always ready, wherever the day takes you.

From the premium finish of IQOS ILUMA i PRIME, through the balanced design of IQOS ILUMA i, and finally to the practical use of IQOS ILUMA i ONE - technology and style create a new chapter with Electric Purple.

Electric Purple: Not a New Model. Not a Limited Edition.

Electric Purple is a new color in the IQOS ILUMA i portfolio. It is available across all three devices:

• IQOS ILUMA i

• ILUMA i ONE

• IQOS ILUMA i PRIME