Unlock benefits
You choose the experience, we'll bring the unexpected
Electric Purple is the latest color in the IQOS ILUMA i portfolio, designed for those who prefer a bold, modern, and unique style.
You can find and order the device online. Take a look at the full product catalogue. You can also find it at our IQOS retail locations. Find an IQOS retail location near you.
Electric Dreams is a program available to all IQOS users, giving you the chance to win one of five incredible dream adventures. To join, you simply need to follow these steps:
Discover all details at the IQOS CLUB.
No, it is not necessary to purchase Electric Purple to take part in the program. You can choose any variant from the IQOS ILUMA i product portfolio.
If you become one of the winners, the reward is intended exclusively for you and does NOT allow a companion.
Carnival of Dreams: 6–9 August 2026
Steel Race: 23–26 September 2026
Rhythm Below Zero: 1–4 October 2026
Midnight Illusion: 8–11 October 2026
Symphony of Dreams: more information coming soon.
