Try IQOS your way

Discover the benefits of using the revolutionary IQOS ILUMA for up to 14 days, free of charge.

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Try IQOS for free

Order a lending device online or visit the nearest IQOS store.

How it works?

Try IQOS

Choose the IQOS device you want to lend on our website and enjoy free delivery.

Become part of the IQOS community

After 14 days, you return the device, and if you decide to purchase, we are here to help you with the selection.

We are here for you

Support at any time. Our contact center is always here to help.

We choose better together.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.See important information.

Unlike cigarettes, IQOS ILUMA does not burn tobacco and therefore produces no smoke.

Important information: This product is not risk free.

The majority of smokers who switch to IQOS completely quit cigarettes.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Try IQOS ILUMA device

IQOS ILUMA

Effortless and enjoyable. The next level of heating with the IQOS ILUMA device.

Try IQOS ILUMA

"The experience of using it indoors without smelling of cigarette smoke is irreplaceable." *

*Legal age IQOS user.

Try before you buy.

Enjoy the IQOS ILUMA next level of heating for up to 14 days for free from the comfort of your home. Order a device at our online store or at our IQOS stores.

Order now

Useful information

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Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*

Learn more

*Source: Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Reasearch.