Our Synonym for Happiness Is “Satisfied Customers”

Did you know that:
"For every minute you spend angry, you lose 60 seconds of happiness."

What actually is happiness? Is it perhaps a destination that can be reached if we make the right choices, learn from our mistakes and keep pushing forward. And if so, what happens after we get there? Will we finally be satisfied or should we immediately set a new destination to aim for?

Some say that happiness is not a destination but a journey. That the essence is in the small things, in the signs along the road, in the everyday little things that make us calm, motivate us, put a favorable wind in the sails of life and blow away the negative vibrations.

Each of us has our own individual definition of what happiness is. But one thing is certain, common, universal, unbreakable: first neighbors, best friends and eternal roommates of happiness are pleasure and smile.

IQOS presents you the 20th of March, the World Happiness Day.

Your smile is what makes us happy. In the IQOS team, the synonym for happiness is "satisfied users". Happiness also requires courage. And those who were brave enough to choose IQOS made the right move. For that you have our utmost respect. Our brand, together with you, continues the journey towards excellence, beyond borders, where innovation floats, where a better future for all of us is peeking. A future without smoke, without ash, with less unpleasant smells.

Happiness also requires action, permanent questioning, dreaming. Our team is constantly working, testing products and your experiences, making them sophisticated, turning imagination into reality. But nothing is possible without our valued users. They are our benchmark, and their happiness our ideal. We continue forward, boldly, consistently and with our heads held high, on which a sincere smile shines.

Sincerely happy, IQOS.