Special energy and pulsating atmosphere: Unforgettable IQOS ILUMA NEON PURPLE launch party

Dancers with body paint had a dance performance, and the music of the three DJ sets made the atmosphere top notch – the neon party in Intermezzo that happened on 14.06.2024 was a real spectacle that marked the beginning of another long hot summer, filled with good fun.

The crowded club was part of the official launch and introduction to the new limited edition IQOS ILUMA devices – NEON PURPLE!

From the moment guests arrived they became part of a pulsating atmosphere, where under glowing neon lights the crowd danced to the rhythm of the music creating a mesmerizing display of color and movement.

The energetic glow created by IQOS ILUMA Neon Purple perfectly matched the mood and contributed to a truly sensational evening.

The event took place as part of the Together X platform – a platform through which you, as IQOS users, directly have the chance to shape the IQOS story through your uniqueness and contribute to personalizing your IQOS experience.

By visiting the events and experiences prepared by IQOS, you have the opportunity to be part of the IQOS CLUB and collect points, thus being one of the three users from our country who will win a trip to Tokyo!

Don't miss out on your chance to experience Tokyo with IQOS Together X!

IQOS ILUMA limited edition Neon Purple is already available at all regular IQOS outlets across the country. This innovative device, apart from using SMARTCORE INDUCTION SYSTEM technology, which represents the most advanced tobacco heating technology to date, is also distinguished by striking neon colors and design. The exterior of the device is in an elegant purple color, while the interior is painted with a strong magenta shade. As with previous versions of ILUMA devices, there is no tobacco residue, no need for cleaning, which provides an overall better and cleaner user experience.