Moments and decisions that bring light to the New 2025

With the arrival of cold and winter days and shorter hours of light, mornings can be difficult to get up, we often find ourselves hitting the "snooze" button on our phones several times.

A drop in mood is a common occurrence, especially during the winter period and after the holidays, but there are ways to restore your energy, positive mood and good thoughts.

1. Let yourself be carried away by the festive atmosphere

Decorating the Christmas tree together, making homemade cookies, bread with a coin, preparing small gifts for everyone in the family... the New Year period always brings warmth that fills our hearts in a special way.

This is the time when every moment becomes priceless, and the most ordinary moments turn into memories that we keep forever. The traditions we cherish are a symbol of love and connection, bringing hearts together across generations.

Traditions are alive because we share and pass them on. They are a reminder that the most important thing we can give is time and attention to those we love. At the heart of every holiday tradition lies a simple truth: together we are stronger, richer, happier.

Here are the toasts of love, well-being and happiness, words that remind us that the real wealth is the people with whom we share these moments.

2. Sharing hope and kindness

The holidays are also a time for kindness – to open our hearts to those who need help, to give a smile, a word of encouragement or a small sign of attention. These acts of love and solidarity add to the light the holidays bring to our lives.

3. Find time for yourself

Winter is the perfect time for small rituals that bring you joy - reading a book, drinking hot tea or watching a favorite movie. Allow yourself to relax and enjoy these little moments.

4. Invest in relationships and friendships

Connections with the people we love are our greatest strength. Spend more time with family, friends and loved ones. You will find that it is those moments that create unforgettable memories and fill you with warmth.

5. Plan little adventures

You don't have to wait for a long vacation to feel excited. Plan small adventures like weekend trips, walks or exploring new places around your city.

These experiences will break the everyday and bring freshness into your life.

New beginnings and changes

With every beginning of a new year comes an opportunity to make changes in ourselves, to make bold decisions, to create a better future for ourselves and our family.

At this time of thinking about new beginnings, the holiday season offers an ideal opportunity to make changes that bring improvement to our lives. For adult smokers looking for alternatives, IQOS is more than a choice – it's a symbol of innovation and progress. This better alternative has been around the world for 10 years and is constantly evolving, in line with the needs of users. Essentially, the difference that makes IQOS a better choice than continuing to smoke is the heating, which actually means eliminating the combustion process, thus eliminating the emission of smoke, ash and tar. This significantly reduces the amount and concentration of harmful substances compared to cigarette smoke.

This is the time when small victories are celebrated and big decisions are made, and choosing IQOS can become part of this new beginning.

Start 2025 with innovation and inspiration for change, with a better alternative for adult smokers like IQOS.

May this year be full of magic, love and resolutions that last!