Discover Curious X – a New Dimension of Design, Music, and Art with IQOS

To build the future, it is essential to know where we come from and to understand the traditions of our ancestors. Macedonian tradition is incredibly rich in its art, music, and designs that we have used for millennia.

Inspired by the past, at IQOS we’ve created a platform that connects tradition with the modern. A place where we awaken the curiosity of IQOS users and encourage the transformation we all deeply need.

The platform is Curious X, intended for all those who are curious and want to explore. Want to know more?

IQOS presents – Curious X

Curious X is a platform that redefines the traditional and transforms it into the modern, just as IQOS redefines your rituals.

With that idea in mind, we are launching a series of transformations in three different areas – design, music, and art. That’s why we’ve decided to collaborate with three different artists who are outstanding in their respective fields and with the job they are doing.

We begin by reviving tradition through the designs of Dreadpen, the renowned Macedonian artist who has already prepared a series of designs inspired by traditional Macedonian embroidery, which he will adapt to modern trends. But for complete success, we need your help.

Vote for one of Dreadpen’s designs

Two designs are in the final selection by Dreadpen, and you can vote for your favorite. Choose the one you like the most and be part of the selection that will enrich the Macedonian artistic scene. The design you choose will appear on various products signed by the artist.

Will it be designer sneakers for your favorite festival, a fancy T-shirt for the hot summer days, or a collectible that sits on grandma and grandpa’s TV – time will tell what kind of merch Dreadpen will prepare when the time comes.

Vote on the platform by first registering with your phone number, then selecting the design you prefer – the traditional motifs from the Mariovo region or the one from Skopska Crna Gora.

After entering your contact information in the registration form on the Curious X page and voting for your favorite design, you’ll get a chance to unlock a reward in IQOS CLUB. You’ll receive information about this opportunity via Viber or SMS to the phone number you registered with. IQOS CLUB offers you various benefits through a few interactive steps.

Join the Insta Curious X challenge and come to the May Day event at Casa Bar

While voting continues on the Curious X page, there’s an active challenge on Instagram. Comment under the post that sparks your curiosity and don’t miss the chance to be one of three randomly selected IQOS users who will receive a unique item from the IQOS and Dreadpen collaboration.

And what’s happening at Casa Bar? On May 1st, the place to be is this IQOS Space, where we’ll officially present the collaboration with Dreadpen. Expect lots of surprises, plenty of socializing with the entire IQOS community, and with Dreadpen himself. Come and see what we’ve prepared – all you need is a positive vibe.

Curious?

Your IQOS.