Tradition gets a modern twist - and you can be part of the story

What happens when tradition meets modern style and technology becomes the medium through which artists share their take on culture? We get a new form of expression—modern, visual, and rooted in heritage. One symbol or color can spark a shared memory, while still feeling fresh, contemporary, and personal.

On the Macedonian art scene, we're seeing more and more creations that skillfully blend traditional elements with modern design. That’s exactly what we witnessed with the launch of Curious X, a new creative platform by IQOS, designed to open up dialogue between art, design, music, and self-expression.

Curious X redefines tradition and transforms it into something modern—just like IQOS redefines your rituals.

With that in mind, the platform announced a series of transformations across three creative fields: design, music, and art. And with it, a new collaboration was born—featuring three well-known Macedonian artists, each representing one of these areas.

At the official launch of Curious X, held on May 1st at Casa Bar in Skopje, design lovers had the chance to meet the creative force behind the brand Dreadpen. As part of this collaboration, Dreadpen unveiled two unique design concepts, inspired by Macedonian cultural history, reimagined through a bold, modern visual language.

What makes this experience truly special? You! Yes, you reading this, get to help decide which design will be chosen for the final IQOS Curious X collection.

Voting is now open online. Any IQOS user or adult smoker curious about the world of IQOS can vote for their favorite design. You decide which design will represent the Macedonian cultural story in this limited-edition IQOS collection.

• 1. Leave your contact info so you don’t miss any Curious surprises
• 2. Pick the design that inspires you most on the official Curious X website
• 3. You’ll get an SMS or Viber message with a link to IQOS CLUB, — where a reward awaits

Important: Only those who leave their number will have a chance to win the special IQOS Curious X prize.

This platform is also open to those who are just discovering IQOS devices. Adult smokers can still vote, leave their contact info, and follow the Curious X journey as it unfolds.

The collaboration with Dreadpen is just the beginning of a year-long series of partnerships inspired by traditional Macedonian motifs, with a bold, modern twist.

The first spotlight is on design, and your vote will decide the look of the limited collection. Created by Dreadpen, this one-of-a-kind series makes a lasting mark, honoring Macedonian culture in a fresh, contemporary way.

Did we spark your curiosity?

Vote for your favorite Curious X design and discover what’s coming next. Design is fluid and constantly evolving with the trends – the question is: are you part of the change?