When Tradition Meets the Art of the New Age

After more than a month and a half of creative exploration, voting, inspiration, and curiosity, the Curious X platform powered by IQOS is getting ready for its first major design showcase. On May 31st, at the well-known IQOS Space - Kino Karposh, something special is happening – the reveal of the winning redesign inspired by traditional Macedonian embroidery, transformed into a bold, modern visual language that speaks to the new generation.

This initiative, born out of a desire to breathe new life into cultural heritage, was created in collaboration with the local artist Dreadpen, known for his unique graphic style and urban artistic expression. Over the past month and a half, users on the IQOS website and IQOS CLUB community had the chance to vote for one of two designs inspired by the traditional embroideries of Mariovo and Skopska Crna Gora.

So, what can you expect on May 31st at “Picnic in the Park”?

At a location that’s already a go-to for Friday afternoon hangouts – Kino Karposh – from 12:00 to 17:00, the winning design will be officially unveiled as part of the limited IQOS x Dreadpen collection. This collection includes t-shirts, tote bags, socks, and other unique pieces, available exclusively to those who want to be part of this creative journey.

If you participated in Curious X activities and won the main prize through IQOS CLUB, this is where you’ll be able to pick up your limited-edition VEZ RE:Imagined collection. And even if you’re not one of the winners, there’s still a chance for you – Curious X has more surprises for you at the event, giving you a shot to win part of the limited collection.

This is also a unique opportunity to meet Dreadpen in person and get your own IQOS device customized with his artwork. And to make the vibe even better, there’ll be a chill-out corner for relaxing and socializing, a photo zone for capturing your favorite moments, plus refreshing drinks and juicy burgers from Jojo’s.

And what about music?

The event will feature a live acoustic performance by the pop duo Duper, along with a DJ set that’ll round off the unique atmosphere. IQOS brand ambassadors will be there to guide you through the story behind the designs, share the vision of Curious X, and present this new way of experiencing cultural heritage.

But wait, there’s more! This is just the beginning...

This event marks the first phase of the collaboration between IQOS Curious X and leading Macedonian artists. The partnership with Dreadpen is just the first of many exciting projects to come.

So, stay curious, follow us on Instagram and at mk.iqos, and get ready for new stories that will continue to redefine the connection between tradition and contemporary design.