Discover the most unique limited collection yet – IQOS ILUMA i X Seletti

The way we choose the objects around us reflects our style and taste. Colors, shapes, and materials can create an impression and highlight our individuality.

In that very sense, the Italian brand Seletti known for its bold aesthetics and its ability to transform the ordinary into something extraordinary, creates objects that tell stories. Their creations prove that design can be both functional and fun.

Building on that recognizable spirit comes the new limited edition IQOS ILUMA x Seletti collection, which was presented at Milan Design Week 2025 in the multisensory space IQOS Curious X Sensorium Piazza.

The limited collection is immediately recognizable by its The limited collection is immediately recognizable by its black and gold color palette, which dominate as the main design elements — featuring a matte black surface that adds depth and golden details that bring warmth and character.

IQOS ILUMA i devices in this limited edition bring a new level of personalization, along with the well-known advanced features of the IQOS ILUMA i series. Boldness and individuality lie at the heart of this collection — each device takes on its own character and becomes a part of the user’s personal expression.

The same aesthetic continues through the accessories:

• IQOS ILUMA i x Seletti Ring Set

• IQOS ILUMA i x Seletti Door Cover Pattern во Seletti Pattern и Seletti Gradient

The collection is available at IQOS stores and online through the official website, where you can explore the full range and choose the combination that best matches your style.

Additionally, when you make an online purchase you’ll receive a special unique gift – an Art Deco lamp.

For more visual details and inspiration, follow their official profile @iqos_mk.