06/09/2021
Do you often ask yourself why IQOS is a better alternative to cigarettes?
In what follows, we will briefly educate you on what makes IQOS fundamentally different. Let's get started.
IQOS does not burn tobacco and produces 95% less harmful ingredients than cigarettes.*
Important information: It does not have to be equal to a risk reduction of 95%. IQOS is not risk-free.
*"95% less" refers to the average reductions in the levels of a wide range of harmful substances (excluding nicotine) compared to the smoke of the reference cigarette.
The use of IQOS releases aerosol particles, which are fundamentally different from "tar" and contain significantly lower levels of harmful ingredients.*
Important information: The absence of tar does not mean that IQOS is risk-free. IQOS releases nicotine, which is addictive.
*Reduction of average levels of harmful ingredients (excluding nicotine) compared to cigarette smoke.
IQOS produces, on average, 98% less carbon monoxide and significantly lower levels of other harmful substances than cigarettes.*
Important information: This does not mean a 98% reduced risk. IQOS is not risk-free, it releases addictive nicotine.
*Source: We measured the levels of certain harmful ingredients that are a priority in reports made by reputable public health organizations, which are reduced by an average of 95% compared to a cigarette smoke (excluding nicotine).
IQOS does not burn tobacco thanks to its unique HeatControl technology, which does not create smoke and ash during use.
IQOS does not burn, while providing an optimal taste experience.
Finally, IQOS represents a technology and style tailored for you, and most importantly, a device designed to replace cigarette smoking rituals.
Your IQOS.
This product is not without risk, it releases nicotine that is addictive. For adults only.