Heated tobacco devices heat tobacco instead of burning it. The heating process is the basis of these devices, resulting in an experience free of ash and smoke unlike cigarettes.
Not all heated tobacco devices are the same. The devices can use different types of tobacco, and the exact temperature at which the tobacco is heated varies from product to product. What is important is that these devices provide an optimal heating temperature and the process of burning tobacco is eliminated.
Heated tobacco devices are also called heat-not-burn devices due to the fact that they use technology that heats tobacco instead of burning it.
At the base of our IQOS devices is the patented HeatControl technology that heats real tobacco. Since IQOS devices are powered by batteries, they need to be charged regularly, just as you would charge your smartphone. By pressing a button on the IQOS device, the process of heating real tobacco without burning begins, and the two vibrations will notify you that the device is ready for use.
Since the tobacco is heated and doesn’t burn, IQOS emits 95% less harmful compounds compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* ”95% less” represents the average reductions in levels of a range of harmful compounds (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
From thought to reality, each element of IQOS is carefully crafted.
The IQOS HeatControl™ technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to an optimal temperature that reaches up to 350⁰C.
The ceramic blade inside IQOS, which is made of gold and platinum, heats the tobacco. In this way, IQOS adult users get the experience of real tobacco, with no smoke, no ash and with less unpleasant odors.
IQOS and the heating technology are designed to give adult users a complete IQOS experience. Each consumption can last up to 6 minutes or 14 draws on average.
Learn more about IQOS heated tobacco devices and the technology behind them.