It’s Better When It’s Not Burnt

We are already familiar with carbon monoxide and its harmfulness. We also know that it is a colorless, odorless gas that is produced during incomplete combustion, present in higher concentrations in cigarette smoke and in smaller amounts in the air.

Why when I choose IQOS, I choose a better alternative?
Because…

The Heat-not-Burn technology used by IQOS devices is the result of more than 10 years of scientific research, with a team of over 400 top scientists and experts in multiple areas.

Thanks to this technology, IQOS devices represent a better choice and offer a better way to enjoy the experience, without compromising on taste and ritual.

IQOS devices do not burn, but heat the tobacco. This does not produce tar and smoke, but an aerosol that contains 95% less harmful substances compared to cigarette smoke*.

Important information: Not necessarily equal to 95% risk reduction. IQOS is not without risk.

*"95% less" refers to the average reductions in the levels of a wide range of harmful substances (excluding nicotine) compared to the smoke of the reference cigarette.

With the innovative HeatControl technology, IQOS heats tobacco up to 350°C without burning it. In doing so, IQOS produces an average of 98% less carbon monoxide and significantly lower levels of other harmful substances compared to cigarettes.*

Important information: This does not mean 98% risk reduction, IQOS is not risk free, it releases nicotine which is addictive.

*Source: We measured the levels of certain harmful ingredients that are a priority in reports made by reputable public health organizations, which are reduced by an average of 95% compared to a cigarette smoke (excluding nicotine).

In this way, you get an experience without ash, smoke and less unpleasant odors on your hands, hair and clothes.

It's time for a change, it's time for better choices and new rituals.

That is why IQOS continues to constantly invest in upgrading and improving its technologies, in order to improve the user experience.

Only IQOS.