IQOS & YAMUNA: A Perfect Fashion Pair at Fashion Weekend Skopje

The world of fashion is always looking for innovative partnerships that will provide new inspiration and freshness for lovers of this art. This is exactly what happened at this year's Fashion Weekend Skopje, the 26th in a row, which took place at East Gate Mall on March 9th and 10th.

Our IQOS community is known for its passion for celebrating unique style, so the direct collaboration with our fashion designer Mila Spasovska for the show for this event happened very naturally.

Mila is behind the designer brand YAMUNA, whose collection was presented at Fashion Weekend. As a complement to this collection, unique scarves were created, inspired by the sophistication of the IQOS ORIGINALS DUO devices, that is, by the energetic four colors, which we now had the opportunity to see in the form of a perfect fashion creation.

The scarves from the collection were created using the "zero waste" principle, which implies the maximum use of all material, without creating waste. This fits with the vision of the YAMUNA brand itself as well as IQOS' efforts towards sustainability and environmental protection.

Until now we could see the colors of IQOS ORIGINALS DUO in different combinations through the personalized devices according to our styles, and now for the first time we saw them in perfect harmony played on silk waves.

The partnership between IQOS and YAMUNA at the Fashion Weekend was a great example of how two seemingly different industries can come together and create something truly amazing.

After this successful collaboration, we look forward to seeing what the future brings, as well as the unique styles of our IQOS community.