Summer Is About New Decisions

What do you need to know before you make the right decision, to leave cigarettes behind and switch to IQOS?
All facts at one place.

We know that making important decisions can sometimes seem difficult and at times impossible, but when it comes to taking the right step, it is crucial to know all the facts and to see the advantages that this revolutionary device brings.

First and foremost is to know that IQOS does NOT burn!

IQOS devices work on the basis of controlled heating technology, which means that the maximum temperature is strictly limited and there is no burning process.

Thanks to this technology, IQOS produces 95% less harmful substances compared to cigarettes.*

Important information: It does not have to equal a 95% risk reduction. IQOS is not without risk.

*"95% less" refers to average reductions in levels of a wide range of harmful substances (excluding nicotine) compared to reference cigarette smoke.

Second, but just as important - IQOS does NOT create smoke!

Cigarette smoke contains a large number of harmful substances. IQOS does not create smoke because it heats the tobacco instead of burning it. In this way, it provides the taste of real tobacco, without smoke and without ash.

Thirdly, IQOS does NOT produce tar!

Tar is a product of cigarette burning. IQOS does not produce tar because it heats the tobacco instead of burning it, releasing an aerosol that is fundamentally different from tar and contains significantly less harmful substances.

Important information: The absence of tar does not mean that IQOS is without risk. IQOS releases nicotine, which is addictive.

*Reduction of average levels of harmful substances (excluding nicotine) compared to cigarette smoke.

Fourth, IQOS is a better decision because it does not produce high amounts of carbon monoxide.

Cigarettes burn tobacco, producing high amounts of carbon monoxide. IQOS produces on average 98% less carbon monoxide and significantly lower levels of other harmful substances compared to cigarettes.*

Important information: This does not mean a 98% reduced risk. IQOS is not without risk, it releases nicotine which is addictive.

*Source: We measured levels of certain harmful ingredients prioritized for reporting by reputable public health organizations, which are reduced by an average of 95% compared to cigarette smoke (excluding nicotine).

And one last important thing, nicotine is not the main cause of smoking-related diseases.

Nicotine is addictive, but the main causes of smoking-related diseases are other substances in cigarette smoke that are produced when the cigarette burns. IQOS heats tobacco instead of burning it, giving you the taste of real tobacco, with 95% less harmful ingredients compared to cigarettes.*

Important information: It does not have to equal a 95% risk reduction. IQOS is not without risk.

*"95% less" refers to average reductions in levels of a wide range of harmful substances (excluding nicotine) compared to reference cigarette smoke.

Now that you know all the facts, while enjoying the summer and being in good company, be sure of your right decision - IQOS.

Only IQOS.