A New, Different IQOS Experience in Athens

We can finally gather all the impressions of the extraordinary moments of our global sensation, the IQOS Together X event, which took place in Athens from September 28th to 30th. This event exceeded our expectations, bringing together a diverse and vibrant user community from over 10 countries for an unparalleled experience.

Our journey began amidst the historical charm of Athens, with a warm greeting to all present. And the personalized gifts reflected the essence of our gathering, setting the stage for a truly cosmopolitan adventure.

On the second day, we were amazed by the rich cultural heritage of Athens. From the ancient wonders of the Acropolis to the bustling streets. Local culinary delights served in vibrant restaurants provided a taste of Athens' gastronomic excellence, adding a hedonistic aspect to the entire trip.

The heart of our experience was the TogetherX event at Ellinikon Park.

The atmosphere was a synergy of unity and celebration, enhanced by the global IQOS community. The space and refreshments added a touch of luxury, creating an unforgettable evening of socializing and a next-level experience.

As our adventure in Athens came to an end, stories were shared and friendships formed that fulfilled the purpose of this event. With hearts full of gratitude, we say goodbye to Athens, bringing the spirit of global togetherness to every corner of the world.

IQOS Together X has attracted international attention, marking a significant milestone in Philip Morris International's journey. The event showcased the global reach and inclusiveness of the IQOS community.

A particularly proud moment was the celebration of IQOS reaching over 27 million users worldwide. With this, IQOS gains significance in transforming the lives of millions of people, making our event even more meaningful.

We sincerely thank each participant present, Athens for the warm welcome and all of us for representing this global initiative.

Only IQOS
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