This Is the Perfect Time for Change

What is the first step to making a change? The most difficult question for many. But you will agree with us that making changes is necessary. The more often you make good changes, the faster you become a better version of yourself.

In fact, the first step is precisely the determination to change something. Then to accept all the challenges and get out of your own comfort zone, identify what you want to change in your life and finally, of course, the real change.

We will try, through a series of facts, to prove to you that making a change is easier than you think. And the change starts with moving to the next level.

How? Find out through some important facts about IQOS.

IQOS does NOT burn! What does that mean?

IQOS devices work on the basis of controlled heating technology, which means that the maximum temperature is strictly limited and there is no burning process.

Thanks to this technology, IQOS creates 95% less harmful compounds compared to cigarettes.*

Important information: It does not have to equal a 95% risk reduction. IQOS is not without risk.

*"95% less" refers to average reductions in levels of a wide range of harmful compounds (excluding nicotine) compared to reference cigarette smoke.

One of the best benefits is the fact that IQOS does NOT produce smoke!

Cigarette smoke contains a large number of harmful compounds. IQOS does not create smoke because it heats the tobacco instead of burning it. In this way, it provides the taste of real tobacco, without smoke and without ash.

You will notice the need for change when you learn that IQOS does NOT create tar!

Tar is a product of cigarette burning. IQOS does not create tar because it heats the tobacco instead of burning it, releasing an aerosol that is fundamentally different from tar and contains significantly less harmful compounds.

Important information: The absence of tar does not mean that IQOS is risk-free. IQOS releases nicotine, which is addictive.

*Reduction of average levels of harmful compounds (excluding nicotine) compared to cigarette smoke.

Did you also know that IQOS does not produce high amounts of carbon monoxide?

Cigarettes burn tobacco, producing high amounts of carbon monoxide. IQOS produces on average 98% less carbon monoxide and significantly lower levels of other harmful compounds compared to cigarettes.*

Important information: This does not mean a 98% reduced risk. IQOS is not without risk, it releases nicotine which is addictive.

*Source: We measured levels of certain harmful compounds prioritized for reporting by reputable public health organizations, which were reduced by an average of 95% compared to cigarette smoke (excluding nicotine).

Research proves that nicotine is not the main cause of smoking-related diseases.

Nicotine is addictive, but the main causes of smoking-related diseases are other compounds in the cigarette smoke that is produced when the cigarette burns. IQOS heats tobacco instead of burning it, giving you the taste of real tobacco, with 95% less harmful compounds compared to cigarettes.*

Important information: It does not have to equal a 95% risk reduction. IQOS is not without risk.

*"95% less" refers to average reductions in levels of a wide range of harmful compounds (excluding nicotine) compared to reference cigarette smoke.

If you make it to the end, congratulations! This means that you are already determined to make the next change - for the better. Now all that remains is for you to choose your IQOS device and move to the next level with even more benefits, the latest technology, but also one of the biggest advantages for saving time - without cleaning the device.

Your IQOS team