13/05/2024

Celebrating 10 Years of Smoke-Free Pleasure

Exactly a decade ago, the innovative IQOS enabled a journey that redefined the rules and gave adult smokers something different – products that heat tobacco. What started as a vision has now become a global sensation, reaching millions of enthusiasts worldwide.

This year IQOS celebrates its 10th anniversary since the official commercialization or launch of the first IQOS device. These 10 years have been filled with many valuable moments to celebrate, and we especially want to share them with the entire IQOS community.

This decade was shaped by the existence of a revolutionary device that we are sure changed your everyday life, choosing a better alternative.


IQOS is not without risk. It releases nicotine which is addictive. For adults only.

It is YOU who are responsible for what IQOS is today, because of this there are surprises for you throughout the year. In this text, you will find the first surprise.

Follow us to the end of the text, but first...

From the first IQOS to the latest level of innovation through IQOS ILUMA.

Let's see how chronologically this device changed the world with its revolutionary induction heating technology.

(R)evolution: On the path of innovation over the past 10 years, IQOS counts an incredible 12 device versions culminating in the outstanding ILUMA series of devices.

Each device represents a separate chapter in our search for perfection, to reach the pinnacle of sophistication over the years – ILUMA devices with the latest SMARTCORE INDUCTION SYSTEM™ technology.

Development of IQOS devices

Did you know?

IQOS ILUMA's new induction heating technology is completely bladeless. The tobacco is heated from inside the specially designed stick, using induction.

IQOS ILUMA PRIMEExperience the culmination of years of research and development with IQOS ILUMA PRIME.
Allow yourself to be amazed by the elegance of IQOS ILUMA, where style meets the well-known design. IQOS ILUMA
IQOS ILUMA ONEMoving to the next level has never been easier with IQOS ILUMA ONE, the epitome of convenience and simplicity.

Finally, you've reached the first surprise,

🎁 SPECIAL OFFER 🎁 – IQOS celebrates 10 years.

To mark this special anniversary for us, we are pleased to present you our latest, irresistible offer.

Enjoy your first ILUMA device up to 50% discount! Don't miss the opportunity to move to the next level at the lowest price ever.


Act quickly because the offer is valid only from 13.05 - 12.06.2024.

And now explore and enjoy the next level of elegance and sophistication,

IQOS offer for 10 years IQOS

IQOS ILUMA™ devices are used exclusively with specially designed sticks. Do not use IQOS ILUMA™ devices with sticks intended for previous IQOS generations. This product is not without risk, it releases nicotine which is addictive. For adults only.

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