IQOS x Steve Aoki: Illuminate Your World With a New Limited Edition

Each of us has our own special glow, our own uniqueness that sets us apart from the rest. IQOS this year marks a decade of continuous progress towards a smoke-free world, culminating in the most exclusive event of the year - the exciting IQOS Together X event in Tokyo.

Because every moment is worth sharing, we're excited to announce IQOS' collaboration with world-renowned DJ Steve Aoki - creating the limited edition IQOS ILUMA x Steve Aoki 10 Year Edition - to illuminate your world.

The partnership with Aoki is no coincidence – his energy, creativity and innovation fit perfectly with the idea of IQOS. And now, that same energy is available to you with an online pre-order of your favorite IQOS devices that come with a special design.

Pre-order and receive an exclusive gift

If you're a fan of exclusivity, now is the perfect time to reserve your IQOS ILUMA x Steve Aoki device. By pre-ordering, you have the opportunity to be among the first to own this special device on the day of the official launch.

Of course, we have a surprise for your loyalty. With every pre-order, you will also receive an exclusive gift from the edition – a carry case with Steve Aoki's neon signature. Additionally, take the quiz and get a discount code to order your new IQOS ILUMA PRIME x Steve Aoki 10 Year Edition.

IQOS ILUMA X Steve Aoki 10 YEAR EDITION comes in three different variants:

• • IQOS ILUMA ONE X Steve Aoki 10 YEAR EDITION: Add light to your moments with dazzling yellow tones.
  The IQOS ILUMA ONE Limited-Edition comes in an intense yellow color with an elegant satin finish in black. As an added detail, the luminous "Aoki" logo that glows in the dark makes the device even more unique and striking.


• • IQOS ILUMA X Steve Aoki 10 YEAR EDITION: Express your uniqueness with the perfect blend of subtle black and bright green.
  The IQOS ILUMA Limited-Edition comes in a black casing with a luminous “Aoki” logo that adds a modern look. The interior is lined in a green leather-like color, while the dual-tone holder is complemented by a striking green button and a bright green ring.


• • IQOS ILUMA PRIME X Steve Aoki 10 YEAR EDITION: Let your light shine with a combination of elegant black and striking shades of blue.
  The IQOS ILUMA PRIME Limited-Edition draws attention with a luminous “Aoki” logo that glows in the dark, set against a shiny black monogram. The interior is a blend of dramatic black and stunning blue. Its holder, which transforms from deep black to sparkling turquoise, is covered with a shiny blue ring.

Each device in this limited edition series features Steve Aoki's glow-in-the-dark logo, with its bold neon colors that glow in the dark, adding a special charm and energy.

Be a step ahead of everyone and place your pre-order today, receive a unique gift, and be part of this anniversary story that radiates light and style.