08/11/2024
We experienced an unforgettable adventure in Tokyo! A gathering of 1,600 IQOS users from 36 countries, spread over a 10,000 m² area divided into seven unique zones, specially designed to provide an experience that awakens all senses. Our IQOS users were part of the largest Tokyo Sensorium event, celebrating 10 years of IQOS.
Japan was chosen as the destination because, ten years ago, IQOS was first launched in this very country. Tokyo was selected not only for its unique blend of traditional and modern elements but also because it is one of the most vibrant cities, perfectly embodying the IQOS vision—a future based on innovation, growth, and advanced technology. Thanks to the IQOS Together X platform, three lucky IQOS users from Macedonia, who accumulated the most status points on the IQOS CLUB leaderboard through various activities this year, received a unique opportunity to experience this journey to Tokyo.
Still under the spell of this incredible experience, we can't help but share the magic we encountered in a city where tradition and modernity exist in perfect harmony.
From the moment we arrived and settled in, we were captivated by the spirit of the city—the fast-paced rhythm, colorful streets, and stunning architecture. Tokyo welcomed us with open arms, sparking our curiosity and excitement.
Our first encounter with Japanese culture was through the art of calligraphy, where we learned that every brushstroke can be an expression of personal energy and focus. Calligraphy showed us that in Tokyo, every detail matters, and behind every line and symbol lies a story.
Walking through the Japanese gardens, we felt a sense of peace and harmony that only these spaces can offer. Stones, water, small paths, and meticulously maintained greenery created a true symphony of nature and aesthetics. In those moments, we surrendered completely to the beauty of nature, experiencing the calm that only Japanese gardens can provide.
The night was reserved for a luxurious cruise through Tokyo Bay, where the city's lights created a cinematic view. The lights from towering skyscrapers gleamed on the shore as we enjoyed delicious traditional Japanese cuisine. This was an evening filled with moments that we believe will never be forgotten.
Our exploration of Tokyo continued with visits to the most famous tourist attractions, including the renowned Shibuya crossing, bustling with pedestrians; Tokyo Tower, proudly rising and offering an incredible view of the entire city; and the Senso-ji Temple, where ancient Japanese spirituality is ever-present. Each of these city symbols offered us a new perspective on life in Tokyo and brought us closer to understanding Japanese culture.
Finally, the best was saved for last. We attended one of Tokyo’s most spectacular events. Our IQOS users enjoyed an exclusive event headlined by a world-famous DJ who brought the energetic rhythm of Tokyo’s nightlife. With dynamic music and light effects filling the room, this evening was the culmination of the entire Together X experience – a symbol of the evening’s energy and the entire IQOS community.
From the very first moment, the city captivated us with its magic and irresistible blend of tradition and modernity, showing us that the world has so much to offer when we’re open to new perspectives.
Tokyo reminded us that beauty lies in the details, and together with IQOS, we got the chance to experience it in a completely new way – a journey we will always cherish as a symbol of cultural exchange, inspiration, and an unforgettable experience.
The Together X platform allows IQOS users to stay up-to-date with the latest news and activities while also fostering global community connections, enabling users to share unique experiences and participate in exclusive events.
Stay in the loop with all IQOS Together X activities, join the IQOS CLUB, and enjoy the upcoming surprises in the same rhythm!