The Magical City of Tokyo

Tokyo is a magical city where energy and creativity are present in every corner. From the neon lights that illuminate the darkness, to the pulse of music that creates the evening atmosphere, Tokyo is an inspiration for many aspects of contemporary design and culture.

This city is proof of how urban aesthetics can inspire new trends that shape modern culture. The energy brought by the lights and sounds of the city is what fuels creativity in all forms of design.

Electronic music, as a symbol and voice of urban culture, is an inevitable part of Tokyo’s atmosphere. One of the world’s greatest DJs, Steve Aoki, brings this energy around the world, and his ability to create euphoria at every performance makes him one of the most beloved musicians on a global scale. His energy and passion for innovation are not only present in his music – they are also part of his projects, such as his collaboration with IQOS. Together, they created the IQOS ILUMA x Steve Aoki 10 Year Edition, a limited edition that represents the neon aesthetic of Tokyo and brings the spirit of electronic music in a new, unique design. The beloved devices come designed with unique neon colors that glow in the dark.

For everyone who pre-orders the limited edition, IQOS has prepared a special gift – a carry case with Steve Aoki's neon signature.

Tokyo continues to inspire the world, and with this limited edition, don't miss the opportunity to feel the magic through the stylistic expression of Steve Aoki.

Reserve your favourite device online today.