The Story Behind the IQOS Puzzle Placed in the IQOS Boutique in East Gate Mall

Behind every detail lies a story, and with the IQOS puzzle, that story comes to life through a unique blend of art and innovation. The Skopje-inspired puzzle is the work of top Macedonian artists Sanja Simoska and Sali Ertunc, who through their artistic style and creative process have created a mural that represents the local spirit of the city.

The motifs of the puzzle come from the mural that Sanja and Sali created as part of the opening of the first IQOS boutique in the country. The artists jointly created a mural inspired by the spirit of the city of Skopje. The puzzle captures the main symbols of the city – bridges, urban landscapes and cultural heritage – which are presented in a modern and dynamic style.

Sanja Simoska is an illustrator from Skopje who works with various techniques such as digital illustration, collage, street art, book design, and animation, while Sali Ertunc's inspiration stems from the everyday activities of the people in his environment, whose routines and interactions fuel his creativity.

The IQOS Boutique at East Gate Mall is a harmonious blend of elegance and artistic expression and is a true visual masterpiece. In this modern space, visitors can receive support from the team, choose their favorite IQOS device, have their device engraved, and simply enjoy the art.

Thanks to Sanja and Sali, this piece of art fits perfectly with the IQOS vision and also encourages visitors to explore local values in a new, interactive way.