Your Electric Dreams Become Real with IQOS

“Electric Dreams” offer a chance to experience one of our five unique journeys, each designed to turn your curiosity into a perfectly vivid story that will be your next unforgettable experience.

What are the 5 Electric Dreams?

Five unforgettable and one-of-a-kind adventures, and you can be part of them. Each one designed to transform curiosity into a truly memorable experience. These are not just ordinary trips, but unique moments where emotion, excitement, and discovering new things come together as one.

Steel race along the coast of Portugal

Race where the city meets the sea, as waves crash against the Portuguese coast. Like stepping into a 90s video game, experience the thrill, speed, and breathtaking views in real life. This adventure is made for the curious who crave adrenaline on new paths.

Rhythm below zero in Slovenia

Step into a glacial cathedral in Slovenia and hear the ice “sing.” Experience Triglav National Park in its most authentic form, while exploring how digital sound resonates through cave glaciers. This extraordinary concert is something you will almost certainly never experience twice.

Midnight illusion in warm Morocco

Experience a unique musical journey woven into the hot nights of the Sahara desert. Fire, bass, and the dreams of participants rise above the sand, creating a spectacle of rhythm, cultural discovery, and deep new experiences.

Carnival of dreams through the streets of Zurich

Be at the centre of a city dancing to the rhythm of music and energy. Zurich stands at the heart of Europe, where urban spirit takes on a different form. Watch as the city becomes a stage, where every moment builds into an experience for those drawn to movement, sound, and connection.

Symphony of dreams in beautiful Seoul

Be part of something never seen before in the world of music and live performances. A unique sleep-in experience combined with attending a symphony orchestra performance, but in a way you have never experienced before.

Have you met the requirements? Join the event!

If you are one of our users who has met the requirements, you will receive a link via message that allows you to watch the events online. Don’t miss out. You might be among those who will travel to one of the five destinations and be part of an unforgettable experience.

The first event will take place online on April 29, and your ticket is the link you received via message. The second event, the grand finale, takes place on May 5. You will also receive a link for it, with the option to attend the event live.

Curious?

Yours,
IQOS