Originality, the IQOS Way

Unique, special, rare, and one of a kind...

Why does originality easily translate into impressiveness and itself brings success? 💥

In the previous text we had a short announcement in which we revealed the basic details about the new IQOS ORIGINALS DUO.

Inconspicuously (but a bit intentionally), we tried to be short and left the most interesting part for later, more precisely for this text 😊.

Therefore, let's take another, this time a more detailed look at the IQOS ORIGINALS DUO events, with a thematic focus on the new devices with a modern and stylish design.

Ready?
Let's begin.

Originality can be observed through different prisms, and everyone can interpret it in their own way. So, during the first event which was dedicated to the discovery of the novelty from the world of IQOS, we got to know the IQOS ORIGINALS DUO devices through:

Collaboration with OX Streets, an original collection consisted of specially designed hoodies in black and white, socks and hats in the style of the new devices that convey the uniqueness, originality and striking style of IQOS ORIGINALS DUO and to the users themselves.

But what would an IQOS event be without Photo Spots?

The four new colors: Vibrant Scarlet, Refined Slate, Vivid Turquoise and Shining Silver were introduced by our Katarina Ivanovska, through their presentation in specially designed corners.

To warm up the atmosphere, the sounds by DJ Chvare & DJ Goce Saf echoed.

The delicious food and cocktails that reflected the four original colors of the devices gave a special note to the ambience.

As in the first - the same spirit and thematic focus spilled over into the second day as well, through an open event where users had the opportunity to buy IQOS ORIGINALS DUO along with a sweatshirt from the OX Streets collection as a gift.

Of course, no IQOS event would be complete without an extra surprise! For the fastest four, who had the most knowledge about the advantages of IQOS, gifts followed: two pairs of sneakers and two skateboards, personalized by our artists Igor Stevkovski - Stevec and Drash.

In these two days, we all recognized and confirmed that originality, although it is rare, unique, striking and special, is available to each of you with the new IQOS ORIGINALS DUO.

Only IQOS.